Maternity and child-focused retailer Mothercare has updated its app with a completely in-app checkout process. Developed by NN4M, the new checkout process is driven though APIs, removing the need to
Mothercare Ireland has launched an iOS and Android app for its Family Card loyalty scheme. Points can be collected – by scanning the devices screen at the till – tracked and
Seven brands have been judged as Elite retailers in the second annual Internet Retailing UK Top 500 report, which examines expertise in online, mobile and multi-channel retailing, as well as
As part of its latest app release, Mothercare and its app development partner NN4M have incorporated digital receipts, in partnership with yReceipts, into the Mothercare iPhone, iPad and Android apps. yReceipts
The deadline for the 2015 Effective Mobile Marketing awards is now less than six weeks away, and each week in the run up to the deadline, we are taking a
The March edition of our quarterly magazine is now available to read online. Inside Issue 19, youll find pieces on the rise of programmatic, and what it means for traditional
The 2014 Effective Mobile Marketing Awards Ceremony takes place exactly one month from today on 27 November in London. Between now and then, we are throwing the spotlight on the
The 2014 Effective Mobile Marketing Awards Ceremony takes place just over a month from now on 27 November in London. Every day between now and then, we’ll be previewing the
Thinking about entering this years Effective Mobile Marketing Awards, but not sure what category is right for you? Or just looking for some pointers on what makes a successful entry? Then
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support