Starting today, Facebook is launching two new ad solutions that revolve around getting more people to the movies. Film studios will now be able to purchase movie reminder ads and
20th Century Fox has teamed up with Odeon Cinemas and Snapchat to promote the release of X-Men: Dark Phoenix. Using Snapchat’s ‘Marker Tracking’ lens, cinemagoers across Europe will be able
Movie ticketing platform Fandango has introduced a ticketing integration on Instagram, making it easier for moviegoers to buy cinema tickets. The ‘Buy Tickets’ button has been added to Fandango’s profile
Subscription-based movie ticketing service MoviePass tracks your every move and it’s not afraid to admit that – though it claims to have no intentions of selling this data on. Speaking
Disney has reportedly come to an agreement with ‘several major Hollywood movie studios’ that would see them link up on the company’s digital movie service. Studios including 20th Century Fox,
Paramount Pictures has teamed up with media technology company Oath and media agency MEC to create an interactive outdoor installation to promote the 15 September arrival of its psychological thriller
Finnish mobile game developer Rovio Entertainment has announced it will team up with Columbia Pictures and Sony Pictures once again to bring a sequel to The Angry Birds Movie to
At Mobile Marketing were proud to help tech companies showcase their cutting-edge solutions, whether its on our website, in our magazine or at our Mobile Marketing Summits. Giving a platform
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support