Netflix for short movies to host VR film festival

Teaming up with VRChat, the screenings will take place in a custom-built virtual IMAX cinema


Warner Bros. embeds AR experience in YouTube trailer for Scoob!

Viewers watching the Scoob! trailer on the YouTube app are able to take a selfie with Scooby as a puppy


Facebook reveals new movie ads to help film studios drive revenue

Starting today, Facebook is launching two new ad solutions that revolve around getting more people to the movies. Film studios will now be able to purchase movie reminder ads and


20th Century Fox and Odeon launch X-Men: Dark Phoenix Snapchat AR campaign

20th Century Fox has teamed up with Odeon Cinemas and Snapchat to promote the release of X-Men: Dark Phoenix. Using Snapchat’s ‘Marker Tracking’ lens, cinemagoers across Europe will be able


Fandango now lets moviegoers buy movie tickets through Instagram

Movie ticketing platform Fandango has introduced a ticketing integration on Instagram, making it easier for moviegoers to buy cinema tickets. The ‘Buy Tickets’ button has been added to Fandango’s profile


MoviePass tracks users before and after they go to the cinema

Subscription-based movie ticketing service MoviePass tracks your every move and it’s not afraid to admit that – though it claims to have no intentions of selling this data on. Speaking


Disney may be joining forces with Fox, Warner, Universal on movie service

Disney has reportedly come to an agreement with ‘several major Hollywood movie studios’ that would see them link up on the company’s digital movie service. Studios including 20th Century Fox,


Paramount links up with Oath and MEC on AR movie poster for Mother!

Paramount Pictures has teamed up with media technology company Oath and media agency MEC to create an interactive outdoor installation to promote the 15 September arrival of its psychological thriller


Angry Birds movie sequel set for 2019 release to celebrate games 10th anniversary

Finnish mobile game developer Rovio Entertainment has announced it will team up with Columbia Pictures and Sony Pictures once again to bring a sequel to The Angry Birds Movie to


Innovation Lab: Backpack Hearts, Virtual Ghosts and AI Playwrights

At Mobile Marketing were proud to help tech companies showcase their cutting-edge solutions, whether its on our website, in our magazine or at our Mobile Marketing Summits. Giving a platform

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