MRAID

IAB adds viewability spec, and much more, in latest edition of MRAID

The Interactive Advertising Bureau (IAB) has made several additions to its Mobile Rich Media Ad Interface Definitions (MRAID) with the launch of its third version. The MRAID specification was first

MRAID

IABs Tech Lab Updates MRAID

IAB’s Technology Laboratory has updated the Mobile Rich Media Ad Interface Definition (MRAID) in the first major overhaul to MRAID in more than four years. The revised MRAID 3.0 will

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