MRC

Viewable ads still fail to capture consumer attention: report

The majority of consumers cannot recall brands featured in ads deemed as ‘viewable’, putting the industry benchmarks defined by the Interactive Advertising Bureau (IAB) and the Media Ratings Council (MRC)

MRC

MRC issues new guidelines for measuring location-based advertising

The Media Rating Council (MRC) has issued the final version of its Location Based Advertising Measurement Guidelines, developed in collaboration with the Mobile Marketing Association and IAB. The guidelines, which

MRC

Google Allows Independent Audit of YouTube Metrics

Google has agreed to have its YouTube metrics audited by the Media Rating Council (MRC). The audit will be specifically to review the viewability measurements reported by YouTube’s third-party data

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