MTV

MTV partners with Global to make its podcast debut

A report on MTV’s partnership with Global to launch a series of podcasts based around TV shows such as Geordie Shore and Celebrity Ex on the Beach

MTV

MTV launches first mobile streaming app

MTV has launched its first-ever streaming video-on-demand (SVOD) mobile app aimed engaging younger audiences with the Viacom-owned network’s reality content. The app, called ‘MTV Play’, features catch-up and box set

MTV

Case Study: MTV syncs Snap Ads with rival shows to promote Just Tattoo of US

MTV has linked up with 4C Insights, a data science and media technology company, to build awareness of TV shows such as Just Tattoo of Us by synchronising targeted advertising

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