MWC 2018

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MWC 2018

MWC 2018: Adding Value with Nexign

David Murphy talks IoT, 5G and network monetisation with Loukas Tzitzis, chief product and marketing officer at Nexign. Check out our MWC 2018 tag for more coverage and videos from

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MWC 2018

MWC 2018: YouAppi and the video opportunity

Tim Maytom talks video, re-engagement and fighting ad fraud with Moshe Vaknin, CEO and founder of YouAppi. Check out our MWC 2018 tag for more coverage and videos from the

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MWC 2018

MWC 2018: Third Presence and Correct

Tim Maytom talks to Third Presence CEO Valtteri Pukander about bringing the power of AI to bear on in-app video advertising Check out our MWC 2018 tag for more coverage

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MWC 2018

Shell: Fuelling the Future

With the advent of autonomous vehicles, Mobile Marketing spoke to David Bunch, global vice president for retail marketing at Shell, about the part the company hopes to play in the

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MWC 2018

MWC 2018: Command Performance with Spyke Media

Tim Maytom talks performance app marketing and chatbots at MWC with Spyke Medias Keren Engoltz Check out our MWC 2018 tag for more coverage and videos from the mobile worlds

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MWC 2018

MWC 2018: Talking Organic Growth with The ASO Co

David Murphy discusses the science behind app store optimisation with James Bott, CEO and co-founder of The ASO Co. Check out our MWC 2018 tag for more coverage and videos

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MWC 2018

MWC 2018 – the last word

It may seem like a dim and distant memory now, but with the dust well and truly settled on another Mobile World Congress, we asked some of those attending for

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MWC 2018

MWC 2018: Doing the Right Thing with S4M

David Murphy talks transparency, ad fraud and mobile advertising, SaaS-style, with Andy McNab, UK MD of S4M Check out our MWC 2018 tag for more coverage and videos from the

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MWC 2018

MWC 2018: IMImobile Talks RCS at MWC

Alex Cambell, director of enterprise sales, Europe at IMImobile, talks to David Murphy about what RCS is, how it works, and how its set to revolutionise messaging for brands. Check

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MWC 2018

MWC 2018: Day Two Round-up

The second day of Mobile World Congress (MWC) has passed so why not take some time to catch up with some the big news to come out of the event

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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