MWC

Mobile & App Masterclass to elevate your 2024 MWC experience
MWC

Mobile & App Masterclass to elevate your 2024 MWC experience

In the backdrop of the 2024 Mobile World Congress (MWC) in Barcelona, Future of Mobile Festival’s Mobile & App Masterclass is set to address key challenges in the industry. Taking

Member Content Exploring MWC 2024’s Mobile Marketing Zone
MWC

Exploring MWC 2024’s Mobile Marketing Zone

Mobile World Congress (MWC) Barcelona 2024 will break new ground at its upcoming event with the introduction of the Mobile Marketing Zone, a dedicated space for mobile marketing professionals. Adjust,

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MWC

Talking Mobile at MWC19 – PubMatic

David Murphy discusses the move to programmatic and in-app header bidding, including the launch of its OpenBid solution, with PubMatic’s SVP, corporate development and GM of mobile, Paulina Klimenko. For

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MWC

Talking Mobile at MWC – Rakuten Viber

David Murphy discusses consumer disillusionment with social media and how messaging can fill the gap, with Rakuten Viber Chief Revenue Officer, Cristina Constandache. For more news coverage and interviews from

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MWC

Talking Mobile at MWC – Sinch

David Murphy talks RCS, OTT messaging, and the challenges of navigating a fragmented messaging landscape, with Sinch chief evangelist and co-founder, Robert Gerstmann. For more news coverage and interviews from

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Talking Mobile at MWC19 – DoWell Research

David Murphy discusses open innovation and ‘true moments’ in user experience research with DoWell Research managing director, Thomas George. For more news coverage and interviews from MWC19 Barcelona, click here.

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Smartphones everywhere

Matt Bush, director of agencies at Google UK, looks at the takeaways for mobile marketers from last week’s MWC.Mobile World Congress has, as ever, inspired a round of gadget fever:

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MWC

Did 5G finally catch-up with the hype at this year’s MWC?

John Lillistone, head of capacity & coverage products at Arqiva, discusses whether this years MWC provided a clear indication that we are truly at the beginning of the 5G era

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The five major shifts in consumer behaviour that 5G will cause

George Dixon, product and strategy director at Mobsta, looks at the likely impact of 5G on our everyday mobile lives. As the dust settles on another Mobile World Congress in

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Notes from the MWC19 catwalk

Mark Collin, director of mobile & front end at YOOX NET-A-PORTER GROUP, offers five retail fashion takeaways from MWC19.There were plenty of weird and wonderful moments at this year’s MWC,

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Member Content

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Resources

Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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