Mobile & App Masterclass to elevate your 2024 MWC experience

In the backdrop of the 2024 Mobile World Congress (MWC) in Barcelona, Future of Mobile Festival’s Mobile & App Masterclass is set to address key challenges in the industry. Taking

Member Content Exploring MWC 2024’s Mobile Marketing Zone

Exploring MWC 2024’s Mobile Marketing Zone

Mobile World Congress (MWC) Barcelona 2024 will break new ground at its upcoming event with the introduction of the Mobile Marketing Zone, a dedicated space for mobile marketing professionals. Adjust,


Talking Mobile at MWC19 – PubMatic

David Murphy discusses the move to programmatic and in-app header bidding, including the launch of its OpenBid solution, with PubMatic’s SVP, corporate development and GM of mobile, Paulina Klimenko. For


Talking Mobile at MWC – Rakuten Viber

David Murphy discusses consumer disillusionment with social media and how messaging can fill the gap, with Rakuten Viber Chief Revenue Officer, Cristina Constandache. For more news coverage and interviews from


Talking Mobile at MWC – Sinch

David Murphy talks RCS, OTT messaging, and the challenges of navigating a fragmented messaging landscape, with Sinch chief evangelist and co-founder, Robert Gerstmann. For more news coverage and interviews from


Talking Mobile at MWC19 – DoWell Research

David Murphy discusses open innovation and ‘true moments’ in user experience research with DoWell Research managing director, Thomas George. For more news coverage and interviews from MWC19 Barcelona, click here.


Smartphones everywhere

Matt Bush, director of agencies at Google UK, looks at the takeaways for mobile marketers from last week’s MWC.Mobile World Congress has, as ever, inspired a round of gadget fever:


Did 5G finally catch-up with the hype at this year’s MWC?

John Lillistone, head of capacity & coverage products at Arqiva, discusses whether this years MWC provided a clear indication that we are truly at the beginning of the 5G era


The five major shifts in consumer behaviour that 5G will cause

George Dixon, product and strategy director at Mobsta, looks at the likely impact of 5G on our everyday mobile lives. As the dust settles on another Mobile World Congress in


Notes from the MWC19 catwalk

Mark Collin, director of mobile & front end at YOOX NET-A-PORTER GROUP, offers five retail fashion takeaways from MWC19.There were plenty of weird and wonderful moments at this year’s MWC,

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