NBCUniversal agrees TV attribution deal with TVSquared

All 42 NBC and Telemundo-owned stations, as well as nine NBC Sports Regional Networks, will provide a local TV attribution solution powered by TVSquared’s analytics platform


NBC News becomes the latest to hop aboard the streaming news service train

NBC News NBC News has joined the digital streaming service party with the launch of its own product, which runs for eight hours a day on weekdays. NBC News Now


NBCUniversal to launch its own video streaming service

NBCUniversal has become the latest in an ever-growing list of media companies to announce its plans to launch a video streaming service. Alongside the service, the Comcast-owned firm has restructured


NBC partners with Uber to give riders Winter Olympics content on their journeys

NBC has linked up with Uber to provide an in-ride video experience to Uber riders in the US during its coverage of the XXIII Olympic Winter Games from Pyeongchang, South


Snapchat to stream live video moments from NBCs Winter Olympics coverage

NBC is going to be the first television network to utilise a tool from Snap that enables them to stream snippets of live broadcasts directly into the Snapchat app. The


CNN launches daily Snapchat show, after NBCs success

CNN has decided to launch its own daily news show on Snapchat, following the success of fellow news outlet NBC News’ own show. NBC’s ‘Stay Tuned’ has reached over 29m


Comcasts NBC introduces first daily news show to Snapchat

NBC News has launched a twice-daily news show on Snapchat Discover – the first daily news show to arrive on the image messaging app. The show, called ‘Stay Tuned’, will


App Marketing 101

In the early days of apps, life used to be so simple. You built it, released it into the app store(s), spread the word about it and waited for the


NBCUniversal teams up with Kargo for largest brand-safe platform in mobile

Melissa McCarthy on NBCUniversal show Saturday Night Live US media giant NBCUniversal has joined forces with Kargo, a mobile ad company, to create ‘the largest brand-safe platform in mobile’. The


NBC Launches Virtual Democracy Plaza VR Experience

In the lead-up to the US presidential elections, NBC News has recreated the iconic Rockefeller Center Plaza in virtual reality, working in partnership with AltspaceVR, enabling anyone with a VR

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