NBC

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NBC

NBCUniversal agrees TV attribution deal with TVSquared

All 42 NBC and Telemundo-owned stations, as well as nine NBC Sports Regional Networks, will provide a local TV attribution solution powered by TVSquared’s analytics platform

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NBC

NBC News becomes the latest to hop aboard the streaming news service train

NBC News NBC News has joined the digital streaming service party with the launch of its own product, which runs for eight hours a day on weekdays. NBC News Now

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NBC

NBCUniversal to launch its own video streaming service

NBCUniversal has become the latest in an ever-growing list of media companies to announce its plans to launch a video streaming service. Alongside the service, the Comcast-owned firm has restructured

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NBC partners with Uber to give riders Winter Olympics content on their journeys

NBC has linked up with Uber to provide an in-ride video experience to Uber riders in the US during its coverage of the XXIII Olympic Winter Games from Pyeongchang, South

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Snapchat to stream live video moments from NBCs Winter Olympics coverage

NBC is going to be the first television network to utilise a tool from Snap that enables them to stream snippets of live broadcasts directly into the Snapchat app. The

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NBC

CNN launches daily Snapchat show, after NBCs success

CNN has decided to launch its own daily news show on Snapchat, following the success of fellow news outlet NBC News’ own show. NBC’s ‘Stay Tuned’ has reached over 29m

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Comcasts NBC introduces first daily news show to Snapchat

NBC News has launched a twice-daily news show on Snapchat Discover – the first daily news show to arrive on the image messaging app. The show, called ‘Stay Tuned’, will

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App Marketing 101

In the early days of apps, life used to be so simple. You built it, released it into the app store(s), spread the word about it and waited for the

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NBC

NBCUniversal teams up with Kargo for largest brand-safe platform in mobile

Melissa McCarthy on NBCUniversal show Saturday Night Live US media giant NBCUniversal has joined forces with Kargo, a mobile ad company, to create ‘the largest brand-safe platform in mobile’. The

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NBC

NBC Launches Virtual Democracy Plaza VR Experience

In the lead-up to the US presidential elections, NBC News has recreated the iconic Rockefeller Center Plaza in virtual reality, working in partnership with AltspaceVR, enabling anyone with a VR

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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