Millennial Media has completed its acquisition of Nexage, expanding its supply-side platform capabilities, bringing programmatic platform functionality in-house and creating one of the largest independent mobile marketplaces. The acquisition will
Programmatic marketplace Nexage has announced four new partners for its Nexage Connect initiative that aims to accelerate the availability of audience targeting data in mobile advertising. AppAudience, eXelate, Factual and
Programmatic marketplace Nexage has begun support for advanced mobile web retargeting, with the aim of enabling marketers to engage consumers as they move throughout the day. With more and more
Earlier this week, mobile ad platform Millennial Media announced it had paid $107.5m (£65.6m) – made up of $22.5m in cash and $85m in shares – to acquire Nexage, a mobile ad exchange
Mobile ad platform Millennial Media has acquired mobile SSP and ad exchange Nexage for $107.5m (£65.6m) in cash and stock. The acquisition underpins Millennial Medias business, enabling data and audience
Mobile advertising marketplace Nexage has reported a 227 per cent growth in programmatic spending through its systems, with brands and consumers both showing a massive shift towards mobile. There has
Premium mobile ad marketplace Nexage has released its latest Mobile Insights report, showing that mobile developers using its technology saw their revenues grow 165 per cent in 2014, significantly out-pacing
Mobile advertising exchange Nexage has enhanced its premium monetisation solution in the hope of appealing to mobile app developers. According to Nexage, developers are running increasingly complex businesses that must
If you didn’t make it to our Making Sense of Programmatic Buying event in London on 11 June, here’s another chance to enjoy the presentation given by Nexages Todd Tran
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research