NFC Archives - Mobile Marketing Magazine

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G-Star combines online and in-store shopping experience

Customers in G-Star stores can use their iPhones to scan QR codes or tap NFC-enabled information tags on one of the shop windows or in-store mannequins to gain information about outfits on display

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Levis and Ganni collaborate on denim rental service

The ‘Love Letter’ capsule collection features three pieces of clothing made from upcycled vintage Levi’s and repurposed denim and is supported by Near Field Communication (NFC) technology

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“Tap our Cap”: Wine brand launches bottles with NFC technology

Californian wine brand Böen has partnered with SharpEnd and Guala Closures to bring Near-Field Communication (NFC) technology to its wine bottle caps. Starting today, consumers can purchase Böen wine bottles

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Malibu brings its connected bottles to the US

Following the kick-off of its ‘Malibu Games’ for a second-year last month, Pernod Ricard-owned alcoholic beverage brand Malibu is deploying 300,000 connected bottles in the US. The connected bottles will

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Malibu deploys 300,000 connected bottles as part of summer campaign

Drinks brand Malibu has deployed 300,000 connected bottles across Europe as part of its 2018 Because Summer campaign. The brand has been experimenting with NFC smart packaging since 2015, but

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MLBs Oakland Athletics tests NFC ticketing via iPhone, Apple Watch

MLB Major League Baseball (MLB) team the Oakland Athletics are reportedly piloting a NFC-powered ticketing system that enables fans to use their iPhones or Apple Watch to gain entry to

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Spanish winemaker Barbadillo rolls out NFC promotion with Thinfilm

Spanish winemaker Barbadillo has launched an NFC campaign promoting a cash prize giveaway on bottles of its Castillo de San Diego wine. 126,000 bottles have been NFC-enabled, using Thinfilm’s SpeedTap

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Visas Olympic NFC Payments Ring Goes on Sale

Visa has made its NFC payment ring, which debuted at the Rio 2016 Games on the fingers of Visa-sponsored athletes, available for public pre-order. The rings, using a design by McLear & Co including a secure

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Apple: Opening Up iPhone NFC Will Compromise Security

Apple has claimed that opening up iPhone NFC chips to mobile banking use outside of Apple Pay would compromise the phones security. The claim follows four Australian banks requesting permission

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Cornetto Stops Couples Stream Cheating with Series Commitment Rings

Unilever has launched Series Commitment, a campaign for its Cornetto ice cream brand that manages to tick off two mobile marketing buzzwords: video streaming and wearable technology. The campaign promises to combat

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Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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