NFL

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NFL

NFL pens exclusive streaming deal with Amazon

The 10-year deal will see Amazon exclusively broadcast 15 Thursday Night Football games and one pre-season game a year on Prime Video in the US

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NFL

Sony and Verizon team up to implement 5G in sports broadcasting

On 1 December, Sony Imaging Products & Solutions, Sony Mobile Communications, and Verizon collaborated to demonstrate how 5G technology and streaming can be used in live sports broadcasting. During the

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NFL

NFL launches interactive Alexa skill

The National Football League (NFL) has launched a voice-activated app that will use the Alexa smart assistant to guide fans through the 2019 NFL Playoffs and postseason. The Rookie’s Guide

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NFL

Amazon, YouTube, Twitter look set to go to battle for NFL live streaming rights

Amazon, YouTube, and Twitter are reportedly lining up bids for the streaming rights to the NFL’s ‘Thursday Night Football’, as TV viewing figures continue to decline and major tech platforms

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NFL

Verizon and NFL sign landmark deal to bring streaming football to mobile

Mobile network Verizon has announced a new five-year deal with the NFL, worth an estimated $2bn (£1.5bn), that will enable American football fans to access virtually every live game, including

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NFL

Facebook pens deal with the NFL for match highlights and exclusive Watch shows

Facebook has agreed a multiyear deal with the National Football League (NFL) to deliver video and other content to fans. As part of the deal, the NFL will post official

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NFL

Facebook pays millions for NFL star Marshawn Lynch reality show

Facebook is betting big on its Watch video service. It has been revealed that the social network is paying Bleacher Report millions of dollars for a reality show featuring NFL

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NFL

Amazon to charge $2.8m for NFL advertising packages

Amazon is reportedly hoping to charge advertisers $2.8m (£2.2m) for packages including 30-second spots during the 10 Thursday night Football games it will stream to Prime customers in the coming

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NFL

Twitter pens multiyear NFL deal that doesnt include live games

Twitter has signed a new multiyear deal with the NFL to deliver official content on the microblogging site. However, the deal doesn’t include the livestreaming of any games. The NFL

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NFL

Bud Light Puts Social Spin on Classic Golden Ticket Campaign

Bud Light is taking a social media-led approach to a classic promotional campaign, as they offer American football fans the chance to win a pair of Super Bowl tickets for

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Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

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Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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