Nielsen

Movers and Shakers: eBay, SoundCloud, Nielsen, Integer, FirmDecisions, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

Nielsen

Movers and Shakers: Sitecore, Genesys, Nielsen, Malwarebytes, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

Nielsen

Movers and Shakers: Hilton, Leo Burnett, Nielsen, Wunderman Thompson, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

Nielsen

Nielsens Digital Ad Ratings gets viewability measurement in France

A viewability indicator for video and display campaigns has been added to Digital Ad Ratings (DAR), Nielsen’s audience measurement solution for online advertising campaigns, in France. The ‘Qualified Ad Audience’

Nielsen

Spotify deepens relationship with Nielsen to offer better measurement for brands

Spotify has expanded its relationship with data and measurement firm Nielsen to help brands gain a better understanding of how their ads are performing on the music streaming platform. The

Nielsen

Nielsen adds measurement tools for YouTube app in UK, France and Germany

Performance management and analytics firm Nielsen has announced it is introducing new measurement tools for YouTubes mobile app through its Digital Ad Ratings service in the UK, France and Germany.

Nielsen

Nielsen expands YouTube mobile app ad measurement to Europe

Nielsen has expanded its YouTube advertising measurement to the video sharing platform’s mobile app via its Digital Ad Ratings service in the UK, France, and Germany. With the addition of

Nielsen

Online display ads deliver ROI of almost double for brands in UK supermarkets

Every £1 spent on online display ads delivers an average of £1.94 in sales in UK supermarkets, according to a year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar, and

Nielsen

Google: Up to 24 per cent of ad spend is wasted through overexposure

Digital ad campaigns bought on a single buying platform showed frequency improvements of as much as 24 per cent in avoiding over-exposure, compared to a siloed buying process. That’s according

Nielsen

Only half of UK online ads aimed at women reach them, though mobile outperforms desktop

Only 50 per cent of UK online ad campaigns targeted at women actually reach them, but mobile outperforms desktop in terms of targeting more often than not. According to a

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