Nike

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Nike acquires retail predictive analytics and demand sensing firm Celect

Nike has announced its acquisition of Celect, a Boston-based retail predictive analytics and demand sensing firm. Nike plans to use Celect’s capabilities to execute its Consumer Director Offense strategy and

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Nike debuts phone-controlled self-lacing shoe

Nike has unveiled the latest version of its self-lacing trainers – this time controlled via a smartphone rather than a physical button to make the trainers lace themselves. The sportswear

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Nike is rewarding members for how active they are

Nike has begun rewarding its NikePlus members for the amount they workout, with rewards including exclusive products, access music playlists and subscriptions, guided meditation, and fitness classes. Rewards on offer

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Twitter unveils #Fuel with hopes of sparking brand partnerships

Twitter has announced a small in-house shop designed to help brands create quick content tailored to its platform. The unit, called #Fuel, is part of Twitters attempts to make its

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Nike introduces NFC-embedded NBA jerseys so fans can stay connected with their team

Nike has unveiled a line of smart clothing in the form of NFC-embedded connected NBA jerseys, ahead of the beginning of the 2017-18 season next month. The jerseys, which will

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Nike Campaign Reminds Us That Time is Precious

The latest addition to Nike’s ‘Are We Running Today?’ campaign is having its desired effect, as it has got people talking. In a series of short videos, Nike aims to

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Apple Unveils Watch Series 2 and Nike+, iPhone 7, 7 Plus and More

Apple has unveiled the next generation of iPhone and Apple Watch devices at an event in San Francisco. iPhone The 4.7″ iPhone 7 and 5.5″ iPhone 7 Plus will be available

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Nike+ FuelBand Owners Receive Payout Following Class-Action Suit

Nike and Apple have settled a class action lawsuit the two companies were facing over the athletic brands Nike+ FuelBand wearable, resulting in a payout for owners who purchased the

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Spotify Makes the Move into Video and More

As part of a relaunch of its music streaming service on mobile, Spotify has announced that it will be stepping beyond audio for the first time, bringing in video content

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TomTom Integrates Nike+ Support into Wearables

Navigation hardware manufacturer TomTom has furthered its partnership with Nike, integrating support for the companys Nike+ fitness tracking app into its Multi-Sport GPS and TomTom Runner sport watches. Through the

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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