Nike acquires retail predictive analytics and demand sensing firm Celect

Nike has announced its acquisition of Celect, a Boston-based retail predictive analytics and demand sensing firm. Nike plans to use Celect’s capabilities to execute its Consumer Director Offense strategy and


Nike debuts phone-controlled self-lacing shoe

Nike has unveiled the latest version of its self-lacing trainers – this time controlled via a smartphone rather than a physical button to make the trainers lace themselves. The sportswear


Nike is rewarding members for how active they are

Nike has begun rewarding its NikePlus members for the amount they workout, with rewards including exclusive products, access music playlists and subscriptions, guided meditation, and fitness classes. Rewards on offer


Twitter unveils #Fuel with hopes of sparking brand partnerships

Twitter has announced a small in-house shop designed to help brands create quick content tailored to its platform. The unit, called #Fuel, is part of Twitters attempts to make its


Nike introduces NFC-embedded NBA jerseys so fans can stay connected with their team

Nike has unveiled a line of smart clothing in the form of NFC-embedded connected NBA jerseys, ahead of the beginning of the 2017-18 season next month. The jerseys, which will


Nike Campaign Reminds Us That Time is Precious

The latest addition to Nike’s ‘Are We Running Today?’ campaign is having its desired effect, as it has got people talking. In a series of short videos, Nike aims to


Apple Unveils Watch Series 2 and Nike+, iPhone 7, 7 Plus and More

Apple has unveiled the next generation of iPhone and Apple Watch devices at an event in San Francisco. iPhone The 4.7″ iPhone 7 and 5.5″ iPhone 7 Plus will be available


Nike+ FuelBand Owners Receive Payout Following Class-Action Suit

Nike and Apple have settled a class action lawsuit the two companies were facing over the athletic brands Nike+ FuelBand wearable, resulting in a payout for owners who purchased the


Spotify Makes the Move into Video and More

As part of a relaunch of its music streaming service on mobile, Spotify has announced that it will be stepping beyond audio for the first time, bringing in video content


TomTom Integrates Nike+ Support into Wearables

Navigation hardware manufacturer TomTom has furthered its partnership with Nike, integrating support for the companys Nike+ fitness tracking app into its Multi-Sport GPS and TomTom Runner sport watches. Through the

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