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WATCH: O2 revives iconic ‘Walk Ad’, this time starring Dua Lipa

O2 has revived its iconic ‘Walk Ad’, this time starring pop star Dua Lipa. In partnership with VCCP London, the campaign has been launched to celebrate exclusive O2 Priority access

WATCH: O2 launches ‘Only O2/Roaming’ campaign

O2 has launched a new fully integrated campaign, ‘Only O2/Roaming’, to showcase it is the only major network to offer inclusive EU roaming as standard. In partnership with creative agency,

WATCH: O2 launches new ad highlighting customer perks

O2 has launched a new campaign showcasing the exclusive benefits of its Priority offering. In partnership with VCCP London, the new advert, titled ‘Only O2/Priority’, focuses on how customers have

Ofcom: O2 and BT Mobile most complained-about providers

O2 and BT Mobile have been named the most complained-about mobile operators, according to Ofcom. Complaints about O2 were primarily driven by how customers’ complaints were being handled (31%), however,

EE, O2, Three and Vodafone sued for £3bn amid alleged abuse of dominant powers and overcharging loyal customers

Britain’s biggest mobile phone network providers are facing a class action claim that their loyalty customers are being overcharged. According to consumer rights champion and former Citizen’s Advice executive, Justin

O2 highlights UKs digital divide in series of online and social media takeovers

O2 will deliver ads across video-sharing platforms, news sites, social media platforms, and even dating apps, sharing the message that millions of people are unable to do the same as those users

O2 to deliver TikTok AR experience as part of latest campaign

TikTok users will be able to bring Bubl into their homes by using O2’s branded effect AR lens and create a secret handshake with the robot

O2 links up with Blis on behavioural targeting product

The product, called ‘telco-powered targeting – together with O2’, makes use of aggregated and anonymised customer behaviour data to match websites with audience segments

O2 introduces suite of COVID-19 safety tools for businesses

The suite of internet of things (IoT) safeguarding solutions, created in partnership with Bell Integration, includes a thermal imaging tablet, a handheld thermal imaging scanner, and social distancing room management

O2 signs agreement to be the exclusive mobile distributor for Disney+ UK

Today, O2 announced it has signed an agreement with Disney’s Direct-to-Consumer & International segment to be the exclusive mobile distributor of Disney+, ahead of the streaming services launch on 24

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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