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Verizon Media to shut down ad server

Verizon Media, formerly Oath, is planning on closing its Oath Ad Platforms ad server next year as part of a strategic review of its business. The Oath Ad Platforms SSP

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Verizon Media brings native capabilities to its Moments ad format

Verizon Media, formerly Oath, has added a suite of native features to its full-screen native Moments ad format, which forms part of the unified ad tech brand launched by Verizon

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Verizon Media cuts seven per cent of its workforce

Verizon Media Group, formerly known as Oath, is planning to layoff around 800 members of staff – or seven per cent of its workforce. Nearly two years ago, Verizon formed

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Verizon Media pens native advertising deal with Microsoft

Verizon Media, the new name of Oath, has expanded its existing Microsoft partnership – adding a multi-year global native advertising deal. The new deal, which launches this month, will see

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Machine Learning 101

Over the next couple of weeks, were running content from our recently-published Programmatic Handbook. Here, Lewis Sherlock, head of demand platforms, international at Verizon Media Group/Oath, explains what to look

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Oath agrees to pay $5m to settle childrens privacy charges

Oath, the ad tech division of Verizon, has agreed to pay around $5m (£3.9m) to settle charges that it violated a federal childrens privacy law. The fine is the largest

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Tumblr purges adult content, but users criticise fumbled approach

Oath-owned social blogging platform Tumblr has announced an update to its terms of service that bans adult content from being hosted on the site. The change comes following concerns over

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Video, mobile and native formats all set for growth, predicts Oath and IAB

European publishers believe that revenues from video, native and mobile formats will grow by more than a quarter over the next year, with 60 per cent saying that these formats

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Oaths advertising suite adds programmatic audio

Oath has made programmatic audio ads available globally through its Oath Ad Platforms suite of marketing and advertising solutions. Oath Ad Platforms launched in September, combining the assets of BrightRoll,

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Verizon to restructure business units, including ad tech segment Oath

Verizon Communications has announced plans to reorganise its business segments to focus on the various types of customers it serves. The restructuring will reformat its existing units into Consumer, Business

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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