Verizon Media to shut down ad server

Verizon Media, formerly Oath, is planning on closing its Oath Ad Platforms ad server next year as part of a strategic review of its business. The Oath Ad Platforms SSP


Verizon Media brings native capabilities to its Moments ad format

Verizon Media, formerly Oath, has added a suite of native features to its full-screen native Moments ad format, which forms part of the unified ad tech brand launched by Verizon


Verizon Media cuts seven per cent of its workforce

Verizon Media Group, formerly known as Oath, is planning to layoff around 800 members of staff – or seven per cent of its workforce. Nearly two years ago, Verizon formed


Verizon Media pens native advertising deal with Microsoft

Verizon Media, the new name of Oath, has expanded its existing Microsoft partnership – adding a multi-year global native advertising deal. The new deal, which launches this month, will see


Machine Learning 101

Over the next couple of weeks, were running content from our recently-published Programmatic Handbook. Here, Lewis Sherlock, head of demand platforms, international at Verizon Media Group/Oath, explains what to look


Oath agrees to pay $5m to settle childrens privacy charges

Oath, the ad tech division of Verizon, has agreed to pay around $5m (£3.9m) to settle charges that it violated a federal childrens privacy law. The fine is the largest


Tumblr purges adult content, but users criticise fumbled approach

Oath-owned social blogging platform Tumblr has announced an update to its terms of service that bans adult content from being hosted on the site. The change comes following concerns over


Video, mobile and native formats all set for growth, predicts Oath and IAB

European publishers believe that revenues from video, native and mobile formats will grow by more than a quarter over the next year, with 60 per cent saying that these formats


Oaths advertising suite adds programmatic audio

Oath has made programmatic audio ads available globally through its Oath Ad Platforms suite of marketing and advertising solutions. Oath Ad Platforms launched in September, combining the assets of BrightRoll,


Verizon to restructure business units, including ad tech segment Oath

Verizon Communications has announced plans to reorganise its business segments to focus on the various types of customers it serves. The restructuring will reformat its existing units into Consumer, Business

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