What do the roaring 20s have in store for mobile advertising?

Members of IAB UK’s Mobile Steering Group discuss what the new decade holds for mobile advertising


2020 and beyond: What’s next for mobile advertising?

Members of IAB UK’s Mobile Steering Group reflect on the biggest challenges of the past year and what trends we can expect to see in 2020 and beyond


How do we boost transparency in digital advertising?

It’s no secret that the digital advertising supply chain is a complex and often invisible process. It involves a number of intermediary players which, paired with a lack of transparency


Consumers remain largely unaware about how their data is used, despite GDPR

A year on from the implementation of GDPR, a large chunk of consumers around Europe still have no idea about how their data is being collected, stored, and used by


How should mobile ad effectiveness be measured?

IAB UK recently launched National Anti Click-Through Rate Day, to highlight the industry’s over-reliance on vanity metrics for measuring digital ad effectiveness. This light-hearted message underlined a more serious need


Ogury raises $21m in funding round and hits $100m in revenues

Ogury, a London-based technology company focused on mobile journey market, has announced it has reached $100m in revenues, and raised $21m in a Series C funding round from existing investors.


Digital advertising: Where we stand and what to expect in 2019

2018 has been a huge year for digital advertising, with H1 2018 showing that the total UK digital advertising market is now worth £6.4bn, up 15 per cent year-on-year. Mobile


Love Island fans spend more time on official app than on social media

Love Island has been the talk of the town in offices and on social media across the nation. Despite this, viewers of the popular dating show spend more time on


Creative success on mobile

Digital advertising offers advertisers the ability to reach their target audience with increased precision and reliability. But when it comes to delivering creative and emotive content, mobile is often treated


Ogury launches Consent Manager to aid app publishers dealing with GDPR

Mobile data firm Ogury has announced the launch of its new Consent Manager, a license agreement-management solution designed to help app publishers and advertisers achieve GDPR compliance. The solution enables

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