Olympic Games

Default Image
Olympic Games

Toyota, Team GB, and Ocean launch DOOH fitness campaign

Toyota GB is teaming up with Ocean Outdoor to launch an out-of-home activation in support of Team GB’s aim to get people moving ahead of next year’s Olympic Games in

Default Image
Olympic Games

Over a third of Winter Olympics viewers are watching online

35 per cent of people watching the 23rd Winter Olympic Games are doing so online, while fans of the Games spend an average of 2 hours 24 minutes a day

Default Image
Olympic Games

Eurosport partners with Facebook to amplify Winter Olympics coverage

With the PyeongChang 2018 Winter Olympics kicking off with todays Opening Ceremony, Eurosport has announced it is partnering with Facebook to extend its digital coverage to people across Europe. Facebook

Default Image
Olympic Games

NBC partners with Uber to give riders Winter Olympics content on their journeys

NBC has linked up with Uber to provide an in-ride video experience to Uber riders in the US during its coverage of the XXIII Olympic Winter Games from Pyeongchang, South

Default Image
Olympic Games

Eurosports fully digital Olympic coverage will use AR, influencers, Snapchat, and more

Eurosport has unveiled its plans for the first fully digital Olympic Games for Europe at the 2018 Winter Games in Pyeongchang, South Korea. The Discovery-owned sports network will deliver live

Default Image
Olympic Games

Eurosport and NowThis team up to bring social video to the Olympics

Discovery-owned pan-European TV sports network Eurosport has joined forces with NowThis, a digital news company, to produce and co-distribute social video for the Olympic Games. Starting with the 2018 Winter

Default Image
Olympic Games

1.5bn Olympic Interactions on Facebook

More than 277m people had over 1.5bn interactions with Olympic content on Facebook over the course of the Rio 2016 games, the social network has revealed. Users in host country

Default Image
Olympic Games

Snapchat Goes for Gold with 50m Olympic Views

Almost 50m people watched Olympics coverage on Snapchat over the course of the Rio 2016 Games, thanks to broadcasters including NBC and the BBC partnering with the app in an

Default Image
Olympic Games

Innovation Lab: Shark Mysteries, Online Volcanoes and Squid Protein Trousers

At Mobile Marketing were proud to help tech companies showcase their cutting-edge solutions, whether its on our website, in our magazine or at our Mobile Marketing Summits. Giving a platform

Default Image
Olympic Games

Facebook Experiments with Camera-first Layout

Facebook has been testing a new version of its flagship app that adopts a Snapchat-style layout prioritising the camera, encouraging users to take more photos and videos which can be

More Stories

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

Watch now

Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

Watch now

Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

Watch now

Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

Watch now

Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

Watch now

Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

Watch now

Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

Watch now

Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

Watch now

Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

Watch now

Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

Watch now

Member Content

Popular Topics

Industry insights and expert opinions across a range of different topics in the mobile marketing world

Advertising ➔

AI ➔

Analysis ➔

App Marketing ➔

AR/VR ➔

Beacons ➔

Case Studies ➔

Connected World ➔

Data Privacy ➔

Events ➔

Guest Columns ➔

Hardware ➔

Location ➔

mCommerce ➔

Member Content ➔

Messaging ➔

Metaverse ➔

Mobile Money ➔

News ➔

Social & Influencer Marketing ➔

Stats ➔

Sustainability ➔

Videos ➔

Whitepapers ➔

Resources

Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

Download now

Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

Download now

The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

Download now

Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

Download now

The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

Download now

Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

Download now

No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

Download now

2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

Download now

2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

Download now

Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

Download now

Complete the form below: