Why Mastering Your App User Onboarding Experience in 2023 Is Crucial: Part 1

Onboarding is the most crucial part of app experience. It determines whether a user will stay or churn. Here Luca Mastrorocco, Co-founder at REPLUG, explains how to get onboarding right in


Company Profile: Impact

As we all adjust to new realities post-lockdown, Mobile Marketing Magazine speaks to Impact’s Regional Vice President EMEA, Alex Springer, about the future of the partnership economy and influencer marketing


IPA Bellwether Report – industry reaction

The latest IPA Bellwether Report was released today, bringing some cheering news for advertisers and economists. We asked the industry for their reaction… Elizabeth Brennan, Head of Advertiser Strategy, Permutive:


Google delays phase-out of third-party cookies – industry response

Googles decision to delay the phase-out of third-party tracking cookies in its Chrome browser took the industry by surprise. Or did it? Read on to hear what those on the


Apples IDFA changes – the alternative solutions

Life is tough for advertisers right now. Not only is Google deprecating the use of third-party in Chrome by the end of the year, but the introduction of Apples iOS


Apple IDFA changes come into force – industry reaction

Last week we reported that Apple’s proposed changes to its IDFA (Identifier For Advertisers), which will require app developers to use its App Tracking Transparency framework, giving users the ability


Industry reacts: Q3 2019 IPA Bellwether Report

The latest IPA Bellwether Report showed that UK marketing budgets fell for the first time in seven years in Q3 2019 over uncertainty mainly surrounding Brexit. Here, executives from across


Industry reacts: Q2 2019 IPA Bellwether Report

The latest IPA Bellwether Report showed that UK marketing budgets stalled in Q2 2019 over political uncertainty, despite a positive start to the year in the first quarter. Here, executives


Industry reacts: EEs 5G launch

Today, EE’s 5G network went live in six cities across the UK, including London, Cardiff, Edinburgh, Belfast, Birmingham, and Manchester. Here, senior members of the industry give their takes on


Industry reacts: 2018 IAB UK & PwC Digital Ad Spend Study

Digital ad spend grew 15 per cent in 2018 to reach £13.44bn, with smartphones accounting for more spend than desktop for the first time ever, according to a report from

More Stories

Video Interviews

Member Content