Opinion Archives - Mobile Marketing Magazine

Opinion

Opinion

Why Mastering Your App User Onboarding Experience in 2023 Is Crucial: Part 1

Onboarding is the most crucial part of app experience. It determines whether a user will stay or churn. Here Luca Mastrorocco, Co-founder at REPLUG, explains how to get onboarding right in

Opinion

Company Profile: Impact

As we all adjust to new realities post-lockdown, Mobile Marketing Magazine speaks to Impact’s Regional Vice President EMEA, Alex Springer, about the future of the partnership economy and influencer marketing

Opinion

IPA Bellwether Report – industry reaction

The latest IPA Bellwether Report was released today, bringing some cheering news for advertisers and economists. We asked the industry for their reaction… Elizabeth Brennan, Head of Advertiser Strategy, Permutive:

Opinion

Google delays phase-out of third-party cookies – industry response

Googles decision to delay the phase-out of third-party tracking cookies in its Chrome browser took the industry by surprise. Or did it? Read on to hear what those on the

Opinion

Apples IDFA changes – the alternative solutions

Life is tough for advertisers right now. Not only is Google deprecating the use of third-party in Chrome by the end of the year, but the introduction of Apples iOS

Opinion

Apple IDFA changes come into force – industry reaction

Last week we reported that Apple’s proposed changes to its IDFA (Identifier For Advertisers), which will require app developers to use its App Tracking Transparency framework, giving users the ability

Opinion

Industry reacts: Q3 2019 IPA Bellwether Report

The latest IPA Bellwether Report showed that UK marketing budgets fell for the first time in seven years in Q3 2019 over uncertainty mainly surrounding Brexit. Here, executives from across

Opinion

Industry reacts: Q2 2019 IPA Bellwether Report

The latest IPA Bellwether Report showed that UK marketing budgets stalled in Q2 2019 over political uncertainty, despite a positive start to the year in the first quarter. Here, executives

Opinion

Industry reacts: EEs 5G launch

Today, EE’s 5G network went live in six cities across the UK, including London, Cardiff, Edinburgh, Belfast, Birmingham, and Manchester. Here, senior members of the industry give their takes on

Opinion

Industry reacts: 2018 IAB UK & PwC Digital Ad Spend Study

Digital ad spend grew 15 per cent in 2018 to reach £13.44bn, with smartphones accounting for more spend than desktop for the first time ever, according to a report from

Video Interviews

Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

Watch now

Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

Watch now

Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

Watch now

Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

Watch now

Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

Watch now

Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

Watch now

Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

Watch now

Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

Watch now

Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

Watch now

Retargeting on Android is changing: here’s what you need to know

As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework

Watch now

Opinion

Video Interviews

Member Content

Popular Topics

Advertising ➔

AI ➔

Analysis ➔

App Marketing ➔

AR/VR ➔

Beacons ➔

Case Studies ➔

Connected World ➔

Data Privacy ➔

Events ➔

Guest Columns ➔

Hardware ➔

Location ➔

mCommerce ➔

Member Content ➔

Messaging ➔

Metaverse ➔

Mobile Money ➔

News ➔

Social & Influencer Marketing ➔

Stats ➔

Sustainability ➔

Videos ➔

Whitepapers ➔

Resources

Global mobile and digital marketing information, expert advice and updates straight to your inbox

Complete the form below: