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Clear Channel debuts smart billboards in Europe

The platform, called ‘RADAR’, utilises anonymous mobile data to identify the behaviours of people passing by Clear Channel’s bus shelters, billboards, and street furniture

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TabMo teams up with VIOOH on DOOH

TabMo expands DOOH reach via a strategic partnership with VIOOH

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Marriott campaign uses scented OOH, day part and weather triggers to drive bookings

Marriott International has launched a campaign using scented out of home (OOH) day part and weather triggers, to tap into moments when people are looking for escape from daily life.

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Global launches DAX for digital out of home, rebrands it as the Digital Ad Exchange

A report on how Global has rebranded its DAX (Digital Audio Exchange) advertising platform as the Digital Ad Exchange as it launches it for digital out of home, enabling advertisers to use it to buy digital audio and digital out of home advertising programmatically

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Talking Programmatic with Adsquare

Andy Beames, UK general manager at Adsquare, talks to Mobile Marketing about targeting, measurement, and the future of digital out of home

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Global expands DOOH offering with acquisition of MMD Media

The acquisition adds to the thousands of digital screens Global already has across the Netherlands

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Toyota, Team GB, and Ocean launch DOOH fitness campaign

Toyota GB is teaming up with Ocean Outdoor to launch an out-of-home activation in support of Team GB’s aim to get people moving ahead of next year’s Olympic Games in

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Ocean inks deal with ITV to show Rugby World Cup on its DOOH screens

Digital out-of-home (DOOH) media firm Ocean Outdoor has struck a deal with ITV Sport to broadcast highlights and live England games from the Rugby World Cup in Japan. Under the terms

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Broadsign and Place Exchange partner to bring digital campaigns to DOOH

Broadsign, a digital out-of-home (DOOH) marketing platform for media owners, has announced a new partnership with Place Exchange, a programmatic exchange for out-of-home and place-based media. The combination will allow

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Verizon Media releases DOOH inventory for advertisers

Verizon Media has introduced digital out-of-home (DOOH) inventory for its omnichannel DSP, meaning its customers can now reach consumers while they’re on the go by serving ads programmatically on digital

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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