Out of Home

Clear Channel debuts smart billboards in Europe

The platform, called ‘RADAR’, utilises anonymous mobile data to identify the behaviours of people passing by Clear Channel’s bus shelters, billboards, and street furniture

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TabMo teams up with VIOOH on DOOH

TabMo expands DOOH reach via a strategic partnership with VIOOH

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Marriott campaign uses scented OOH, day part and weather triggers to drive bookings

Marriott International has launched a campaign using scented out of home (OOH) day part and weather triggers, to tap into moments when people are looking for escape from daily life.

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Global launches DAX for digital out of home, rebrands it as the Digital Ad Exchange

A report on how Global has rebranded its DAX (Digital Audio Exchange) advertising platform as the Digital Ad Exchange as it launches it for digital out of home, enabling advertisers to use it to buy digital audio and digital out of home advertising programmatically

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Talking Programmatic with Adsquare

Andy Beames, UK general manager at Adsquare, talks to Mobile Marketing about targeting, measurement, and the future of digital out of home

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Global expands DOOH offering with acquisition of MMD Media

The acquisition adds to the thousands of digital screens Global already has across the Netherlands

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Toyota, Team GB, and Ocean launch DOOH fitness campaign

Toyota GB is teaming up with Ocean Outdoor to launch an out-of-home activation in support of Team GB’s aim to get people moving ahead of next year’s Olympic Games in

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Ocean inks deal with ITV to show Rugby World Cup on its DOOH screens

Digital out-of-home (DOOH) media firm Ocean Outdoor has struck a deal with ITV Sport to broadcast highlights and live England games from the Rugby World Cup in Japan. Under the terms

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Broadsign and Place Exchange partner to bring digital campaigns to DOOH

Broadsign, a digital out-of-home (DOOH) marketing platform for media owners, has announced a new partnership with Place Exchange, a programmatic exchange for out-of-home and place-based media. The combination will allow

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Verizon Media releases DOOH inventory for advertisers

Verizon Media has introduced digital out-of-home (DOOH) inventory for its omnichannel DSP, meaning its customers can now reach consumers while they’re on the go by serving ads programmatically on digital

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