Mobile & App Masterclass London

The latest event in our Mobile Marketing Masterclass series took place in London last week. More than 40 delegates were in attendance at the Mobile & App Marketing Masterclass, all


Content discovery platforms Taboola and Outbrain to merge

Native advertising and content discovery platforms Taboola and Outbrain are merging their businesses


Viewable ads still fail to capture consumer attention: report

The majority of consumers cannot recall brands featured in ads deemed as ‘viewable’, putting the industry benchmarks defined by the Interactive Advertising Bureau (IAB) and the Media Ratings Council (MRC)

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