Ovum Archives - Mobile Marketing Magazine

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First true 5G consumer experiences likely to come from major sports events – report

5G is set to transform the way that fans experience sports in both stadiums and at home with 76 per cent of network operators in Europe planning to use augmented

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European Carrier Billing Revenues Set to Trail APACs

A survey commissioned by connected commerce firm DOCOMO Digital has found that if economic, regulatory and technological conditions stay the same, carrier billing revenue in APAC will grow by 63

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Ad Block Update – Three, Pagefair, Ovum, New York Times

Ad Block Update is our fortnightly round-up of the latest developments in the ongoing battle between the ad industry and ad blockers. This time round, news of a network-level ad-blocking

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Mobile Payment Barriers Mean Operators Missing Out on $142bn

Network operators may be missing out on up to $142bn (£98bn) in mCommerce revenues due to barriers that customers face when processing payments on their smartphones and tablets, a new

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Plenty of Growth Left in Apps, says Ovum

The mobile app market will grow more over the next five years than since its inception eight years ago, according to the analyst, Ovum. More than three times as much

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IoT-related Startups saw $31bn in Investment in Last Five Years

Mobile operators, telecoms firms and tech companies spent over $31bn (£21.9bn) on internet-of-things related acquisitions and investments between 2011 and 2015 as companies aimed to secure a share in what

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Ovum Forecasts Hike in Mobile Payments Users

Analyst firm Ovum has predicted an explosion in mCommerce over the next three years – with China set to have the largest user base by 2019. The companys latest forecast says

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India Passes 1bn Mobile Subscriber Milestone

India has surpassed 1bn mobile subscriptions, joining China as the only two members of the Billion Club globally, according to global analyst firm Ovum. According to the companys new forecast

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1bn Mobile Internet Connections in Africa by 2020

The number of mobile broadband connections in Africa will reach 1bn by 2020, up from 147m at the end of 2014, according to new forecasts by technology advisory firm Ovum,

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Mobile Data Will Account for Half of Roaming Revenues by 2019

Mobile data roaming with account for up to 56 per cent of global roaming revenues by 2019, generating approximately $50bn (£31.8bn) as data use grows, according to global analyst firm

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Retargeting on Android is changing: here’s what you need to know

As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework

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