Pagefair

Default Image
Pagefair

Facebook generated over $700m of its revenue from adblock users

Facebook is said to have generated $709m of its advertising revenue from showing ads to adblock users on desktop, after implementing tamper-proof technology last year. The $709m figure relates to

Default Image
Pagefair

AdBlock Plus hits back at IAB claims that adblock users are stagnating

AdBlock Plus (ABP) has fired back at the Interactive Advertising Bureau (IAB) after YouGov research, commissioned by the Bureau, revealed that UK adblocking adoption had plateaued at 22 per cent

Default Image
Pagefair

Pagefair CEO: “People don’t have a right to not see ads”

Pagefair CEO Sean Blanchfield has defended his company’s policy of serving ads to consumers who have deployed ad blockers. Blanchfield was speaking at a Westminster eForum event this morning about

Default Image
Pagefair

22 per cent of Global Smartphone Users Blocking Ads

Mobile ads may be more vulnerable to ad blocking than previously thought, with a study showing that 419m people globally are blocking ads on the mobile web, equivalent to 22

Default Image
Pagefair

Ad Block Update – Three, Pagefair, Ovum, New York Times

Ad Block Update is our fortnightly round-up of the latest developments in the ongoing battle between the ad industry and ad blockers. This time round, news of a network-level ad-blocking

Default Image
Pagefair

22 Per Cent of Smartphone Users Blocking Mobile Web Ads

419m people – 22 per cent of the world’s 1.9bn smartphone users – are blocking ads on the mobile web, according to a report from PageFair. Notably, that figure doesnt include content blocking apps or in-app blockers, but

Default Image
Pagefair

Three Announces Network Level Ad-blocking Trial

UK mobile network Three has unveiled plans to trial ad-blocking technology at the network level next month, eliminating mobile ads for all users in a move it says it motivated

Default Image
Pagefair

Ad Blocking More Like Climate Change than the Adpocalypse, says PageFair

The current trend towards ad blocking is more like climate change than the ‘adpocalypse’ it is often compared to; the growth in ad blocking by consumers is linear rather than

Default Image
Pagefair

3 Turns to Ad Blocking: The Industry Reacts

Earlier today, 3 announced it would be the first European operator to deploy network-level ad blocking technology from Shine. Its just the latest development in the ongoing saga of mobile

Default Image
Pagefair

The Climate Change of Digital Marketing

Ever since Apple revealed that iOS 9 would allow users to install ad blocking software to work with its Safari web browser, it feels like ad blocking has never been

More Stories

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

Watch now

Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

Watch now

Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

Watch now

Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

Watch now

Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

Watch now

Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

Watch now

Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

Watch now

Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

Watch now

Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

Watch now

Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

Watch now

Member Content

Popular Topics

Industry insights and expert opinions across a range of different topics in the mobile marketing world

Advertising ➔

AI ➔

Analysis ➔

App Marketing ➔

AR/VR ➔

Beacons ➔

Case Studies ➔

Connected World ➔

Data Privacy ➔

Events ➔

Guest Columns ➔

Hardware ➔

Location ➔

mCommerce ➔

Member Content ➔

Messaging ➔

Metaverse ➔

Mobile Money ➔

News ➔

Social & Influencer Marketing ➔

Stats ➔

Sustainability ➔

Videos ➔

Whitepapers ➔

Resources

Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

Download now

Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

Download now

The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

Download now

Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

Download now

The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

Download now

Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

Download now

No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

Download now

2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

Download now

2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

Download now

Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

Download now

Complete the form below: