PayPal

PayPal hires ex-Uber VP to head up new ad business
PayPal

PayPal hires ex-Uber VP to head up new ad business

PayPal has named former Uber Advertising Vice President and General Manager Mark Grether to lead its new advertising platform. Grether has over 20 years of experience in the field and

PayPal appoints Geoff Seeley as CMO
PayPal

PayPal appoints Geoff Seeley as CMO

PayPal has named Geoff Seeley as its new Chief Marketing Officer. Seeley brings over 25 years of global brand, digital, and performance experience having recently held the position of CMO

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PayPal

PayPal debuts cryptocurrency payments

The Checkout with Crypto feature converts crypto into fiat currency at checkout

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PayPal

PayPal becomes first company to drop out of Facebooks Libra cryptocurrency group

The payments giant has decided to focus on its own projects instead of the controversial cryptocurrency

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PayPal

Grab in talks over spinning out financial services unit, plans to add thousands of jobs

Grab is reportedly in having discussions with both Alibaba’s Ant Financial and PayPal over spinning out its financial services unit, as it also looks to double its staff in Singapore.

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PayPal

MercadoLibre to pick up $850m from PayPal and Dragoneer

PayPal and Dragoneer Investment Group are investing $750m and $100m respectively in MercadoLibre, the biggest eCommerce player out of Latin America. The investments come as part of a $1.85bn equity

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PayPal

American Express and PayPal extend partnership to allow rewards points payments

American Express has expanded its partnership with PayPal to enable American Express customers to use their rewards points for PayPal purchases and enjoy a more integrated peer-to-peer experience. The deal

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PayPal

Walmart provides customers with access to PayPal cash in stores

Walmart and PayPal have joined forces to collaborate on financial services and products – including letting their shared customers withdraw and deposit money directly into their PayPal accounts within Walmart

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PayPal

PayPal to spend up to $3bn a year on M&A

Following the acquisitions of iZettle and Simility for a combined total of over $2.3bn, PayPal is still on the lookout for more business in the second half of the year.

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PayPal

PayPal picks up AI-based anti-fraud specialists Simility

Payments operator PayPal has acquired Simility, a fraud prevention specialist that uses AI to protect online transactions, for $120m (£90m). PayPal was already an investor in the firm, owning three

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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