Member Content The Ad Waste Buckets: a nuanced approach to defining and measuring ad waste
Picnic

The Ad Waste Buckets: a nuanced approach to defining and measuring ad waste

In the realm of digital advertising, the shadows cast by ad waste have long been a major concern, hampering trust and obscuring the true impact of marketing efforts. In order

Member Content Defining ‘premium’: Picnic’s Matthew Goldhill on a new tool to objectively measure publisher reputation
Picnic

Defining ‘premium’: Picnic’s Matthew Goldhill on a new tool to objectively measure publisher reputation

Picnic CEO and Founder Matthew Goldhill explains how the company’s new Domain Reputation Scoring tool helps advertisers assess the true reputability of publisher sites. So we’re talking about Domain Reputation

Member Content Picnic launches inventory intelligence tool to drive a more user-friendly ad-funded web
Picnic

Picnic launches inventory intelligence tool to drive a more user-friendly ad-funded web

Leading user-first media platform Picnic has announced the launch of PIQ (Picnic Inventory Quality), a first-of-its-kind inventory intelligence platform capable of assessing a webpage’s suitability for effective ad delivery.  Initial

Picnic

Movers and Shakers: Merkle, Kantar, Instacart, Tinuiti, Mediaocean, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

Picnic

PlayStation fires up Stories ad campaign with TI Media for titles like Spyro

PlayStation has launched a campaign to promote PS4 games, including Spyro and Everybody’s Golf, using a ‘stories’ mobile ad format. The campaign is part of a partnership between TI Media,

More Stories

Video Interviews

Member Content

Resources

Array