2017: The Industry Predicts

We look into our crystal ball, with help from John Lewis, IAB UK and more.


2016: The Biggest Stories, Issues and Trends

The Mobile Marketing team – plus John Lewis, IAB UK, Forrester and more – share their highlights of the year.


Watch the Effective Mobile Marketing Awards 2016 Highlights

On Thursday 17 November, we held our annual Effective Mobile Marketing Awards. The night was a huge success, with winners from the likes of Unilever, M&S, Levis, Hilton and Jaguar,


Code Computerlove: Design Isnt a Noun, Its a Verb

Code Computerlove design director Tom Bradley shares the key takeaways from his presentation on how the design sprints process can work for brands, at the Mobile Marketing Brand Summit.


What Are the Mobile Marketing Summits?

Listen. Discuss. Learn. These are the three elements that sit at the heart of the Mobile Marketing Summits. We know that brands have many questions about mobile, and our intimate


Dmexco 2016 – Voluum

David Murphy catches up with Gavin Stirrat, managing director of Voluum, to talk about Dmexcos place in the industry, how Voluum is tackling ad fraud at the source, and how


Dmexco 2016 – YouAppi

David Murphy talks to Moshe Vaknin, co-founder and CEO of YouAppi, about the companys work in user acquisition and re-engagement, the importance of fraud detection and prevention when it comes


Dmexco 2016 – SLI Systems

David Murphy meets with Ian Scarr, regional vice president for EMEA at SLI Systems, to discuss how site search capabilities can drive conversions for eCommerce providers, how to ensure that


Dmexco 2016 – Adform

David Murphy chats with Jurjen de Wal, product director of mobile solutions from Adform, about placing mobile at the centre of the companys proposition, and combining deterministic and probabalistic attribution


Dmexco 2016 – Adsquare

David Murphy talks to Tom Laband, co-founder and CEO of Adsquare, about the companys recently-launched private marketplace system, how location and app usage information can combine to provide pinpoint targeting,

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