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2017: The Industry Predicts

We look into our crystal ball, with help from John Lewis, IAB UK and more.

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2016: The Biggest Stories, Issues and Trends

The Mobile Marketing team – plus John Lewis, IAB UK, Forrester and more – share their highlights of the year.

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Watch the Effective Mobile Marketing Awards 2016 Highlights

On Thursday 17 November, we held our annual Effective Mobile Marketing Awards. The night was a huge success, with winners from the likes of Unilever, M&S, Levis, Hilton and Jaguar,

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Code Computerlove: Design Isnt a Noun, Its a Verb

Code Computerlove design director Tom Bradley shares the key takeaways from his presentation on how the design sprints process can work for brands, at the Mobile Marketing Brand Summit.

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What Are the Mobile Marketing Summits?

Listen. Discuss. Learn. These are the three elements that sit at the heart of the Mobile Marketing Summits. We know that brands have many questions about mobile, and our intimate

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Dmexco 2016 – Voluum

David Murphy catches up with Gavin Stirrat, managing director of Voluum, to talk about Dmexcos place in the industry, how Voluum is tackling ad fraud at the source, and how

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Dmexco 2016 – YouAppi

David Murphy talks to Moshe Vaknin, co-founder and CEO of YouAppi, about the companys work in user acquisition and re-engagement, the importance of fraud detection and prevention when it comes

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Dmexco 2016 – SLI Systems

David Murphy meets with Ian Scarr, regional vice president for EMEA at SLI Systems, to discuss how site search capabilities can drive conversions for eCommerce providers, how to ensure that

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Dmexco 2016 – Adform

David Murphy chats with Jurjen de Wal, product director of mobile solutions from Adform, about placing mobile at the centre of the companys proposition, and combining deterministic and probabalistic attribution

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Dmexco 2016 – Adsquare

David Murphy talks to Tom Laband, co-founder and CEO of Adsquare, about the companys recently-launched private marketplace system, how location and app usage information can combine to provide pinpoint targeting,

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Member Content

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Industry insights and expert opinions across a range of different topics in the mobile marketing world

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Resources

Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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