At launch, Facebook has added Channel 4 News, Daily Mail Group, DC Thomson, Financial Times, Sky News, and Telegraph Media Group to its previously announced partners
The News offering, which launches in January 2021, provides Facebook users with a mix of curated and personalised stories, delivering readers the top headlines and stories of the day alongside news personalised to their interests
The identity platform will enable publishers to build a direct, trusted relationship with their audiences and connect those audiences to relevant advertisers
The Association of Online Publishing (AOP) is teaming up with blockchain ad trading platform Fenestra to increase financial transparency in the sell side supply chain. The pair say the partnership
Digital publisher Unilad is set to enter administration with debts of more than £6m owed to various parties. Judge Clive Jones at the High Court of Justice in London ruled
New figures from Urban Airship have revealed the top UK news stories from the first six months of 2018, accoridng to the volume of push notifications sent out via UK
(Left to right) Matt Sanchez, James Heckman, Paul Edmondson, Josh Jacobs Maven, a digital publishing coalition that enables partners to unify advertising and distribution under a larger banner, has laid
The Associated Press (AP) has announced a two-part deal with blockchain journalism startup Civil Media Company that will see the AP license its content to the Civil networks 14 newsrooms.
Uproxx Media Group, the owner of sites including Uproxx, HitFix and Dime, has been acquired by Warner Music Group (WMG). The group, which focuses on entertainment and pop culture news,
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support