Push notifications Archives - Mobile Marketing Magazine

Push notifications

Push notifications

Go beyond app engagement with web notifications

The Kumulos team explains why its time for all mobile marketers to begin using web push notifications to engage audiences

Push notifications

10 ways to improve push notifications

The Kumulos team discuss the ways you can optimise your push notifications and improve performance

Member Content

Push notifications

Push notifications: Five best ways to maximise engagement

The Kumulos team provide advice on how to maximise engagement using push notifications Push Notifications one of the most effective ways of driving recency, frequency and higher mobile app engagement.

Push notifications

Businesses are sending more notifications than pre-GDPR, but consumers still opted-in

Though GDPR’s implementation almost a year ago forced marketers to cut down their customer lists on traditional channels, businesses are now sending more notifications to a growing number of mobile

Push notifications

S4M launches ad format that uses proximity-based push notifications

Mobile ad tech firm S4M has introduced an ad format which aims to give advertisers a way to drive incremental in-store visit with proximity-based push notification retargeting. The Pass-to-Store format,

Push notifications

Increase app rentention with push notifcations

In this article, the Kumulos team take a look at some very simple things you can do to increase mobile app retention with push notifications. Before we start, let’s be

Member Content

Push notifications

The top 10 news days of H1 2018…according to push notifications

New figures from Urban Airship have revealed the top UK news stories from the first six months of 2018, accoridng to the volume of push notifications sent out via UK

Push notifications

Twitter API changes come into effect, potentially killing third-party apps

After a number of delays, Twitter has finally followed through on its plans to alter a number of key APIs for its social network, vastly restricting the ability of third-party

Member Content

Push notifications

New opportunities for marketers with Apples iOS 12 notification changes

With iOS 12 on the horizon, Mike Herrick, senior vice president of product & engineering at Urban Airship, details what marketers need to know about the changing state of notifications

Push notifications

Auto Trader opts for Selligent to target customers with personalised messages

UK digital automotive marketplace Auto Trader has enlisted the help of Selligent Marketing Cloud, a B2C marketing automation platform, to better engage customers via their mobile devices. Auto Trader –

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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