A report on the warning from the Information Commissioner’s Office to the ad tech industry that it will regulate real-time bidding if the industry does not clean up its act
In response to the Information Commissioner’s Office’s (ICO’s) ‘Update report into adtech and real time bidding’, published in June 2019, IAB UK has set out a series of actions designed
Tyrone Stewart takes a deep dive into programmatic, looking at the good, the bad and the ugly, and at where the technology is headed In this guide, you will find:
13 months on from the implementation of the General Data Protection Regulation (GDPR), the UK’s data protection authority, the Information Commissioner’s Office (ICO), has released a report to point out
Ad tech firm Beeswax has received $15m in a Series B funding round as it continues to expand across North America, Europe, and Asia-Pacific. The investment was led by RRE
The UK will remain a market leader in programmatic digital display ad spending this year, with advertisers forecast to spend £2.67bn on programmatic trading, up 44 per cent from last
UK publisher co-operative 1XL has appointed Rubicon Project to sell its programmatic ad inventory programmatically. The 1XL co-operative includes more than 30 UK regional publishers, including Johnston Press, Newsquest, Archant,
German mobile ad firm AddApptr has launched its Meta-RTB SDK on iOS and Android. The company claims it’s the first of its kind, integrating 30 major RTB exchanges and ad
With so many companies in the digital advertising Lumascape – around 1,800 at last count – you could be forgiven for wondering whether the world really needs another one. But
Mediasmart, whose technology enables advertisers and media agencies to automatically optimize media buying on mobile devices, has secured €2.5m funding to finance its international expansion and strengthen its SaaS product.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Madeleine Dodd, Digital Growth Manager at Burger King, walks David Murphy through a recent campaign that saw great engagement by giving customers a good reason to share the date of their birthday
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Recently, Admiral Media founder Andre Kempe teamed up with Tobias Boerner, Co-founder and advisor at Fastic, to help apps and brands improve their user journeys and help them grow beyond performance marketing. In this interview, they talk about their new endeavour, mistakes in marketing, and the importance of a well-designed user lifecycle
Made For Advertising (MFA) domains have been a particularly hot topic in recent months, with their increasing scale and sophistication matched by the determination of the advertising and media industry