Real-time Bidding

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Real-time Bidding

ICO issues real-time bidding regulation warning

A report on the warning from the Information Commissioner’s Office to the ad tech industry that it will regulate real-time bidding if the industry does not clean up its act

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Real-time Bidding

IAB outlines plans in response to ICOs concerns over real-time bidding

In response to the Information Commissioner’s Office’s (ICO’s) ‘Update report into adtech and real time bidding’, published in June 2019, IAB UK has set out a series of actions designed

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Real-time Bidding

A guide to programmatic advertising

Tyrone Stewart takes a deep dive into programmatic, looking at the good, the bad and the ugly, and at where the technology is headed In this guide, you will find:

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Real-time Bidding

ICO slams ad tech industry for failure to comply with data protection laws

13 months on from the implementation of the General Data Protection Regulation (GDPR), the UK’s data protection authority, the Information Commissioner’s Office (ICO), has released a report to point out

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Real-time Bidding

Beeswax raises $15m in latest funding round

Ad tech firm Beeswax has received $15m in a Series B funding round as it continues to expand across North America, Europe, and Asia-Pacific. The investment was led by RRE

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Real-time Bidding

Mobile Driving Programmatics Rapid Growth

The UK will remain a market leader in programmatic digital display ad spending this year, with advertisers forecast to spend £2.67bn on programmatic trading, up 44 per cent from last

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Real-time Bidding

Rubicon Project Handed 1XL Programmatic Brief

UK publisher co-operative 1XL has appointed Rubicon Project to sell its programmatic ad inventory programmatically. The 1XL co-operative includes more than 30 UK regional publishers, including Johnston Press, Newsquest, Archant,

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Real-time Bidding

AddApptr Launches Meta-RTB SDK for Publishers

German mobile ad firm AddApptr has launched its Meta-RTB SDK on iOS and Android. The company claims it’s the first of its kind, integrating 30 major RTB exchanges and ad

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Spotlight: Machine

With so many companies in the digital advertising Lumascape – around 1,800 at last count – you could be forgiven for wondering whether the world really needs another one. But

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Real-time Bidding

Mediasmart Secures €2.5m

Mediasmart, whose technology enables advertisers and media agencies to automatically optimize media buying on mobile devices, has secured €2.5m funding to finance its international expansion and strengthen its SaaS product.

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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