Real-time Bidding

ICO issues real-time bidding regulation warning

A report on the warning from the Information Commissioner’s Office to the ad tech industry that it will regulate real-time bidding if the industry does not clean up its act

Real-time Bidding

IAB outlines plans in response to ICOs concerns over real-time bidding

In response to the Information Commissioner’s Office’s (ICO’s) ‘Update report into adtech and real time bidding’, published in June 2019, IAB UK has set out a series of actions designed

Real-time Bidding

A guide to programmatic advertising

Tyrone Stewart takes a deep dive into programmatic, looking at the good, the bad and the ugly, and at where the technology is headed In this guide, you will find:

Real-time Bidding

ICO slams ad tech industry for failure to comply with data protection laws

13 months on from the implementation of the General Data Protection Regulation (GDPR), the UK’s data protection authority, the Information Commissioner’s Office (ICO), has released a report to point out

Real-time Bidding

Beeswax raises $15m in latest funding round

Ad tech firm Beeswax has received $15m in a Series B funding round as it continues to expand across North America, Europe, and Asia-Pacific. The investment was led by RRE

Real-time Bidding

Mobile Driving Programmatics Rapid Growth

The UK will remain a market leader in programmatic digital display ad spending this year, with advertisers forecast to spend £2.67bn on programmatic trading, up 44 per cent from last

Real-time Bidding

Rubicon Project Handed 1XL Programmatic Brief

UK publisher co-operative 1XL has appointed Rubicon Project to sell its programmatic ad inventory programmatically. The 1XL co-operative includes more than 30 UK regional publishers, including Johnston Press, Newsquest, Archant,

Real-time Bidding

AddApptr Launches Meta-RTB SDK for Publishers

German mobile ad firm AddApptr has launched its Meta-RTB SDK on iOS and Android. The company claims it’s the first of its kind, integrating 30 major RTB exchanges and ad

Real-time Bidding

Spotlight: Machine

With so many companies in the digital advertising Lumascape – around 1,800 at last count – you could be forgiven for wondering whether the world really needs another one. But

Real-time Bidding

Mediasmart Secures €2.5m

Mediasmart, whose technology enables advertisers and media agencies to automatically optimize media buying on mobile devices, has secured €2.5m funding to finance its international expansion and strengthen its SaaS product.

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