Walmart to host livestream shopping event on TikTok

The ‘Spring Shop-Along: Beauty Edition’ – kicking off at 9pm EST on Thursday 11 March – will give TikTok users the chance to shop live for items featured in creator content within the app, without having to leave the platform


Flipkart partners with 5,000 retail stores in rewards scheme expansion

SuperCoin Pay enables retail outlets from across fashion, groceries, food & beverages, travel, and health & wellness to register to begin accepting SuperCoin payments


Instagram launches shoppable Christmas catalogue

‘The Instagram Christmas Edit: Supporting Small Businesses’ features gifts from businesses across fashion and beauty to food and homeware


Online retail set for Black Friday boost of up to 45 per cent, thanks to UK lockdown

Online sales are forecasted to grow by between 35 and 45 per cent between 23 and 30 November, according to online retail industry association IMRG


G-Star combines online and in-store shopping experience

Customers in G-Star stores can use their iPhones to scan QR codes or tap NFC-enabled information tags on one of the shop windows or in-store mannequins to gain information about outfits on display


Alibaba to snap up controlling stake in hypermarket chain Sun Art for $3.6bn

The deal will give Alibaba approximately 72 per cent of the business


Google wants to help businesses to reach customers more easily in these trying times

From mid-October, the search giant will make it free for retailers to list their products on the Google Shopping tab through Europe, the Middle East, and Africa


eCommerce ad spend will reach $58.5bn this year in response to COVID-19 online boom

Worldwide spend on platforms such as Amazon, Tmall, Rakuten, Walmart, Carrefour, TikTok, and Pinduoduo will grow 30 times faster than the wider online ad market this year


Walmart unveils Amazon Prime rival membership service

Walmart+, which will become available to customers on 15 September, will cost $98 a year or $12.95 a month following a 15-day free trial period


ASOS launches branded hashtag challenge campaign on TikTok

The ‘#AySauce’ campaign, created in collaboration with Byte London, features a dedicated branded hashtag challenge, in-feed ads, a bespoke music track, and an interactive augmented reality experience with TikTok’s branded effects

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