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What can make rich media ads terrible, and how do we improve them?

Nexds Stuart Garlick takes a look at why theres still hope for rich media ads despite their reputation

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PadSquad leverages social stories across the mobile web

Social media platforms are increasingly embracing Stories features that enable users to share short, time-limited clips with followers, but brands looking to make use of these features are often limited

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Maxus and AdSpruce help Nestlé deliver rich media mobile campaign

Global communications agency Maxus and mobile video optimisation firm AdSpruce have partnered to deliver a mobile web campaign for Nestlé that mixes creative design with cutting-edge rich media technology. The

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Creative Showcase: Superhot

When youre as entrenched in this industry as we are – and as you no doubt are too – its actually quite rare to be impressed by a piece of mobile

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5.35bn Rich Media Impressions Wasted on Mobile in Q1 2015

Mobile default ads, where static images are served in place of rich media when Flash-based ad formats aren’t supported, resulted in 5.35bn wasted rich media impressions on mobile devices in

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Infographic: The Growing Investment in Mobile Programmatic

91 per cent of marketers who invested in mobile programmatic campaigns last year plan to increase their spending on similar campaigns this year, bolstered by the successes they have seen.

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86 per cent of Consumers Discover New Brands on Mobile

86 per cent of consumers say they are likely to discover new brands or products using their mobile device, according to research that suggests that mobiles effectiveness at driving in-store

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Pinterest Expands Ad Offering with Cinematic Pins

Visual bookmarking community Pinterest has revealed a new ad format that plays short animations as users scroll up or down through the page it is hosted on, and reveals a

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Sizmek Launches Ad Builder for HTML5

Open ad management firm Sizmek has announced its Ad Builder for HTML5 has been made available to the general public, enabling users to create engaging rich media ads for both

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AdGibbon Partners with Yodel and MappMedia for Rich Media Platform

Rich media vendors AdGibbon have released a new rich media platform for mobile, partnering with agency Yodel Mobile and premium mobile network Mapp Media to make its My Campaign Creator

Video Interviews

Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Retargeting on Android is changing: here’s what you need to know

As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework

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