NASCAR Tycoon launches on Roblox

The National Association for Stock Car Auto Racing (NASCAR) has launched an immersive and interactive experience on Roblox. Created by metaverse studio, Dubit, the experience aims to deliver an even


Universal and DreamWorks launch Shrek Swamp Tycoon on Roblox

Universal Studios and DreamWorks has launched an immersive gaming experience on Roblox, Shrek Swamp Tycoon. In partnership with international game development studio, The Gang, Shrek Swamp Tycoon is the first


Roblox unveils advanced analytical tools for developers

Roblox has launched a new set of analytical tools to assist developers in optimising in-game experiences. In a bid to enhance player engagement, the tools, named Economy and Funnel event


In Pictures: Vans World 2 launches on Roblox

Skateboarding footwear and apparel brand, Vans, has partnered with developer studio, The Gang, to create an immersive experience on Roblox called Vans World 2. Following the success of Vans World,


Ikea launches Roblox store with paid virtual jobs

Ikea has announced the launch of The Co-Worker Game’, a virtual universe being launched on Roblox. Launching on 24 June, the game will allow players to experience working in Ikea’s


Superdrug launches Roblox game to celebrate 60th anniversary

Superdrug has become the first health and beauty retailer to launch a new branded obstacle game titled ‘Superdrug Obby’ on Roblox to celebrate its 60th birthday. Available now for a


WATCH: DKNY launches exclusive virtual products on Roblox

DKNY is set to unveil a collection of exclusive virtual products on Roblox as part of a broader launch led by in-game retailer, Dubit. As a result, the fashion house’s virtual collection will feature a range


Roblox taps PubMatic to power video ads

Roblox has partnered with technology company, PubMatic, to enable programmatic media buying of Roblox’s video advertising inventory when it goes live later this year. As a result, the partnership will

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