Vodafone is linking up with game streaming platform Hatch to bring cloud-based mobile gaming to its 5G service, once it goes live on 3 July. From 3 July, all Vodafone
Hatch Entertainment, Angry Birds developer Rovio’s video game streaming subsidiary, has received a minority investment from Japanese mobile operator NTT Docomo, which will see the service expand into Japan. The
Rovio is set to bring the hugely popular Angry Birds franchise virtual reality (VR), teaming up with visual computing-focused game studio Resolution Games to bring the game ‘all major VR
Rovio Entertainment has teamed up with six-time NBA champions the Chicago Bulls to unveil a new brand partnership that will see the Angry Birds Eye View Cam installed on top
Rovio Entertainment, the developer behind the Angry Birds game series, has announced plans to develop a state-of-the-art augmented reality (AR) app codenamed Project Magic. Once completed, the app will deliver
Finnish game developer Rovio is bringing its massively popular ‘Angry Birds’ to the Magic Leap One Creator Edition. Developed alongside visual computing-focused game studio Resolution Games, Angry Birds FPS: First
Rovio Entertainment has partnered with Premier League team Everton Football Club to create its latest series based on the firms Angry Birds franchise. Centred on the upcoming World Cup, the
As the makers of Angry Birds fly the UK coop, Amit Dar, strategic partnerships lead at Taptica, reflects on the challenges of marketing gaming apps in a tough market. Hit
Finnish game developer Rovio has partnered with the NFL to bring a taste of the upcoming Super Bowl LII to the studios Angry Birds 2 and Angry Birds Evolution games.
Hatch, the mobile games-on-demand service spun off from Finnish developers Rovio, has launched in the UK and Ireland, with open beta access for Android users now available via Google Play.
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support