S4M releases ad format that displays multiple store locations based on user location

Mobile ad tech firm S4M has launched an ad format which enables advertisers to display multiple store locations based on the user’s proximity to those stores. The Multi-Store DCO format,


S4M teams with Tapad to provide digital cross-device metrics

Mobile ad tech company S4M has linked up with Tapad, a digital identity resolution firm, to expand its multichannel drive-to-store offering for clients by providing a holistic view of anonymous


S4M launches ad format that uses proximity-based push notifications

Mobile ad tech firm S4M has introduced an ad format which aims to give advertisers a way to drive incremental in-store visit with proximity-based push notification retargeting. The Pass-to-Store format,


With great power comes great responsibilities

Nicolas Rieul, public affairs board member at the Mobile Marketing Association France, calls on more to be done to protect companies and jobs from “monopolistic online platforms”. Directives like the


Dentsu Aegis, S4M, and others form blockchain alliance to fight ad fraud

Dentsu Aegis Network’s digital performance agency iProspect, S4M, Futurs.io, Smart, and Mondadori MediaConnect have joined forces to use blockchain to fight ad fraud. The Adschain Consortium aims to apply blockchain


Six best practices for a successful drive-to-store campaign

Stanislas Coignard, Americas CEO at S4M, provides insights into how brands can implement an effective drive-to-store campaign. No longer is drive-to-store an overused buzzword. Today it is definitively the bridge


Times are changing: The race to the ultimate ad model

Andy McNab, UK managing director at S4M, explains why the CPIV ad model is ideal for all digital campaigns. Not so long ago the digital advertising industry was all about


S4M extends new buying model to the offline world

French ad tech firm S4M is launching a new buying model called the Cost Per Incremental Visit (CPIV), designed for campaigns aimed at driving real-life foot traffic. Using the new


S4M raises $12m to close the gap between online and offline advertising

S4M CEO Christophe Collet Mobile ad tech company S4M has raised $12m in a series B funding round to accelerate its technology developments, focusing on real-time features to measure traffic


Case Study: Pernod Ricard uses geo-targeting to promote whisky brands at UK airports

Pernod Ricard – which boasts brands including Absolut, Chivas Regal, Jacob’s Creek, and Jameson – had the aim of reaching consumers in transit at airports across the UK. To achieve

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