The iOS version of Shazam, the music identification app acquired by Apple in December last year for $400m, has been updated to version 12.3 today, and now integrates with Facebook-owned
The European Commissions competition authority has approved Apples planned acquisition of music discovery app Shazam, saying that its antitrust investigation has found that the purchase will not harm competition within
Snapchat is reportedly working on a visual product search feature that will enable users to purchase the things they Snap. The product search, codenamed ‘Eagle’, can be found buried in
The European Commission has said it will review Apple’s proposed acquisition of music identification platform Shazam, following a request from several European nations for the deal to be looked at
Yesterday, Apple confirmed that it had acquired music recognition app Shazam for a reported $400m (£300m), in the companys largest acquisition since it bought Beats Electronics for $3bn in 2014.
Apple has bought the music-recognition app Shazam for a reported $400m (£300m). It’s the company’s largest acquisition since it bought headphone firm Beats Electronics for $3bn in 2014. Apple said
Apple is reportedly close to snapping up the popular music, film, tv show, and ad identification app Shazam for a figure of around £300m ($401m). The deal, which was first
Netflix has teamed up with Snapchat to create a ‘first-of-its-kind’ World Lens to promote the launch of the highly-anticipated Stranger Things 2. Snapchat has created a portal Lens, which enables
Music identification platform Shazam has seen its valuation come into question, after it revealed by The Telegraph that the company only made £40.3m last year. The company currently holds a
Music identification platform Shazam has introduced its newest in-app ad product, enabling brands to ‘takeover’ the app’s entire screen for a whole day. The Shazam Brand Takeover enables brands to
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Recently, Admiral Media founder Andre Kempe teamed up with Tobias Boerner, Co-founder and advisor at Fastic, to help apps and brands improve their user journeys and help them grow beyond performance marketing. In this interview, they talk about their new endeavour, mistakes in marketing, and the importance of a well-designed user lifecycle
For the past three years, Dentsu has led a global conversation around attention in advertising. The marketing and advertising giant’s latest piece of research focuses on the Danish market, with the cooperation of partners including high impact advertising provider Adnami and eye-tracking specialist Lumen Research. We spoke to Thomas Toftdahl Jensen, Dentsu Denmark Executive Director, Strategic Solutions, and Adnami’s Nordic Market Director Peter Østrem, about the link between creativity, attention and effectiveness, the ability to attach a CPM to attention – and how advertisers are leaving stalking behind
Mobile Marketing speaks live from Cannes with Laura Stephens, Senior Account Director at Exit Bee, to get the lowdown on what’s in store for brands and vendors this year. Mobile Marketing:
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research