Sizmek

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Sizmek

Sizmek sells off Peer39 to ad industry veterans

Mario Diez will be Peer39s CEO Bankrupt ad tech outfit Sizmek has finalised the sale of Peer39, its ad management and distribution platform, to a group of advertising industry veterans.

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Weborama throws spanner in works of Amazons Sizmek acquisition, claiming it bid more

Maurice Levy is Ycors founder French data firm Weborama’s parent company Ycor has claimed that it has outbid Amazon for Sizmek’s Ad Server and Dynamic Creative Optimisation (DCO) product –

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What does Amazons Sizmek acquisition really mean?

As you may have heard, Amazon has recently acquired the ad-serving technology and Dynamic Creative Optimisation (DCO) product from bankrupt ad tech company Sizmek. There’s been a lot of talk

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Amazon acquires Sizmeks ad server

Amazon has officially bought bankrupt ad tech firm Sizmek’s ad-serving technology, as was reported would happen a few weeks ago. The move is a sign of Amazon firmly digging its

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Amazon is nearing the acquisition of Sizmeks ad server

Amazon is reportedly closing in on a deal to buy the ad-serving technology of bankrupt ad tech firm Sizmek as it looks to mount a serious challenge to the advertising

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Sizmek files for voluntary bankruptcy

Independent ad tech firm Sizmek has filed for voluntary bankruptcy in the US to “address its over-leveraged balance sheet”, owing between 1,000 and 5,000 creditors money. Sizmek initiated voluntary proceedings

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Movers and Shakers: Badi, Sizmek, The Ozone Project, Urban Airship and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

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Programmatic Lunch 2018 – Sizmek

Andrew Morsy, UK managing director at Sizmek, discusses the state of the programmatic industry, the opportunities and challenges that programmatic presents, and what Sizmek are looking to offer withint the

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Rocket Fuel reportedly sold customer data to competition

Now-defunct marketing platform Rocket Fuel regularly mixed client data, often selling segments containing unique data on to competitors or powering its AI-driven algorithm with data pooled from multiple sources, according

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Marketers believe that creative quality is being impacted by digital ad growth – survey

Marketers are concerned about the how the growth of digital marketing is harming creativity, feeling that digital growth is a major challenge as they try to balance technological innovation and

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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