Sky Media Archives - Mobile Marketing Magazine

Sky Media

Sky Media recruits Thinkbox director for new insights and measurement position

Sky Media has named Matt Hill as its new director of insight and measurement after a rigorous selection process. Starting in February, Hill steps into the role previously held by

Sky Media

Sky Media partners with Captify to enhance search behavior targeting

Sky Media has partnered with Captify to enhance its Search Behaviour Targeting, offering brands more tailored targeting capabilities. The partnership, which launched last year, allows advertisers to leverage Captify’s extensive range

Sky Media

Optimum Nutrition launches new campaign announcing Sky Sports partnership

Sky Media has launched a new campaign announcing Optimum Nutrition as the Official Nutrition Partner of Sky Sports. The multi-platform campaign, which is the first TV ad on UK screens,

Sky Media

St. James’s Place launches first TV partnership with Sky Media

St. James Place (SJP) has partnered with Sky Arts to debut its first sponsorship as it aims to drive brand awareness. Created in partnership with ad agency Recipe, the move

Sky Media

Sky partners with Department for Education on new ad campaign

Sky Media has collaborated with The Department for Education (DFE) with a new advert inspired by football’s Transfer Deadline Day. As a result, the ‘Teach in Further Education’ campaign calls

Sky Media

TikTok UK debuts ‘Pulse Premiere’ tapping Sky Sports as first approved publisher

Social media platform TikTok has launched its ‘Pulse Premiere’ advertising solution in the UK, securing Sky Sports as its first approved British publisher. TikTok’s ‘Pulse Premiere’ solution allows advertisers to

Sky Media

Sky partners with TVSquared to measure true TV ad effectiveness

The tool, dubbed ‘Direct Web Attribution’, will enable advertisers to measure the impact a TV campaign has in generating interest and traffic to a brand’s platforms

Sky Media

Budweiser launches Premier League review show with Sky

Budweiser strengthens its existing partnership with the Premier League with launch of football review show on Sky

Sky Media

Kia turns to Sky to drive awareness of electric cars

Kia has teamed up with Sky Media to launch an ad campaign to promote the benefits of the automaker’s electric cars. The partnership was brokered by Havas with additional support

Sky Media

UK media brands expand presence on Snapchat

Snap has announced it is significantly expanding the amount of content from UK creators on its app, with a number of the UKs largest media brands signed on to populate

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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