Skype

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Skype calling finally arrives on Alexa-enabled devices

Owners of Amazon Echo devices can now use Skype to make calls to their friends and family, having previously been tied down to making use of Amazon’s own calling software.

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Skype

Skype is making its way to Alexa devices

While everybody has been talking about Amazon’s Alexa-enabled microwave, it has been announced that Amazon’s Alexa devices will soon be able to manage Skype calls. The Amazon and Microsoft partnership

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Skype

Skype introduces end-to-end encryption to messaging, calls and file transfers

Skype, Microsofts popular VoIP platform, is introducing end-to-end encryption to text messages, audio calls and file transfers made using the service, with the latest Insider version of the platform adding

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Skype

Skype links up with PayPal for money transfers through app

Skype has teamed up with PayPal to introduce a feature that enables users to transfer funds to friends and family while chatting to them on the Skype app. The ‘Send

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Skype gets extreme Snapchat-inspired makeover

Microsoft has launched a revamped version of Skype, taking inspiration from Snapchat because that’s the cool thing to do now. One of the new features is called ‘Highlights’, which is

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Microsoft Introduces Lighter Version of Skype for Users in India

Microsoft is rolling out a new version of Skype for its users in India – to cater to the poor network conditions experienced in some parts of the country. Skype

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Skype

Skype Begins Testing Live Reactions and Integrated Camera

Skype has begun testing new features on its mobile app. The Microsoft-owned communication platform has introduced in-call reactions, messaging reactions, an integrated camera, and a ‘find’ panel, in beta. In-call

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WhatsApp Trumps Messenger as Most-used Messaging App

Facebook Messenger is the most installed app on consumers’ smartphones, with 63 per cent of consumers polled in a survey by MetrixLab saying they had the app installed. It is

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Google Unveils Duo and Takes Aim at FaceTime

Google has launched a new bare-bones video-calling app, Duo, which will be available on iOS and Android, and enables users to enter into one-to-one video calls using phone numbers. The

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Microsoft Sells 1,500 Patents to Xiaomi in “Long-term Partnership”

Microsoft has revealed it is selling around 1,500 of its patents to Chinese smartphone manufacturer Xiaomi, in a move that beings what the two companies have said will be a

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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