Smadex

Mobile programmatic evolution

Jordi de los Pinos, CEO at Smadex by Headway, explains the advantages of niche specialised tech through his experience of building a mobile-first app marketing platform. Programmatic has been around

Smadex

Headway buys Smadex to boost mobile programmatic capabilities

Headway, a provider mobile, programmatic, data, and performance digital marketing solutions, has acquired mobile-first programmatic platform Smadex. The cost of the acquisition has not been disclosed. Smadex, founded in 2010,

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