Smart devices, or consumer products that can be linked to other technology, have been rapidly growing and improving due to factors such as faster broadband speeds, mobile advancements, and hardware.
Health-focused smartwatch maker Empatica is partnering with the US governments BARDA Division of Research, Innovation and Ventures (DRIVe), to create a new smartwatch that will be able to detect when
Apple’s dominance in the smartwatch market is continuing to decline, despite the overall market seeing steady growth, according to a report from market research firm ABI Research. The iPhone maker’s
eMarketer has released a new report focused on the growth of wearable devices, including smartwatches and activity trackers. The study reported that wearable devices are most popular among Americans aged 55
Electronics giant Samsung has revealed its latest premium smartphone, the Galaxy Note9, a new smartwatch in the form of the Galaxy Watch and announced the Galaxy Home, the company’s first
Apple saw its number of smartwatch shipments increase, but witnessed market share decrease amid strong performances from other brands, in the second quarter of 2018. According to Canalys, the tech
Vodafone launched ‘V by Vodafone’, its consumer-facing Internet of Things (IoT) platform last year with a number of products including a 4G security camera and a connected car dongle. Now,
Connected clothing is set to lead wearable growth over the next two years, as consumers move away from smartwatches, fitness trackers, and other wrist-based devices. Overall, the smart wearables market
Germany has decided to ban the sale of smartwatches for children because they can be used by parents to eavesdrop on kids and those around them. The Bundesnetzagentur (Federal Network
Apple is reportedly planning on releasing an Apple Watch with a built-in data connection that can be used separately from an iPhone. The new version of the smartwatch is expected
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support