Socialbakers

60 per cent of social ad spend goes to the Facebook news feed: report

The key findings from the latest Must-Know Social Media Trends report from Socialbakers, looking at Q2, 2019

Socialbakers

Socialbakers launches AI-powered content creation hub

Social media marketing firm Socialbakers has setup a hub for marketers to ‘collaborate, plan, and create’ content using AI-powered content intelligence. The Content Hub, which is fully integrated into the

Socialbakers

The use of ad in branded social media posts rose 133 per cent last year

The use of #ad in influencers’ Instagram posts has grown by 133 per cent in 2018 as the burgeoning influencer market continues to make efforts to be more transparent with

Socialbakers

Instagrams TV service recommended disturbing content

An investigation into IGTV, Instagrams recently-launched streaming video service, has found graphic and disturbing videdos appearing to show child exploitation and abuse amogn those recommended to users. According to Business

Socialbakers

Top Twitter accounts see follower numbers plummet in fake account purge

Following the news that Twitter has purged millions of locked accounts, many of which were suspected to be fake users or bots, many top accounts have seen their follower counts

Socialbakers

Socialbakers launches first ever video perfomance benchmarks for social networks

Socialbakers, an AI-powered social media marketing platform, has introduced the ‘world’s first’ video performance benchmarks for social networks. The video performance benchmarks enable marketers to view their video performance metrics

Socialbakers

Airbnb enjoys huge Facebook audience growth to top list of travel booking companies

Airbnb has seen its Facebook likes grow by 140 per cent between summer 2016 and summer 2017, as it cements its place as the most influential travel booking company. The

Socialbakers

BMW Dominated UK Facebook 360 in 2016

BMW had three of the top 10 UK Facebook 360 videos, by number of interactions, in 2016. According to Socialbakers, the top 360 video of the year was BMW UK’s

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