Softbank

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Olas electric division becomes Indias newest unicorn with $250m SoftBank investment

Indian ride-hailing giant Ola has picked up $250m from SoftBank for its electric vehicle (EV) business. The series B funding round sees Ola Electric Mobility join the likes of its

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Indias Oyo arrives in Japan with SoftBank and Yahoo partnerships

Days after picking an investment of over $100m from Airbnb, India’s largest hotel company Oyo has entered Japan in partnership with SoftBank and Yahoo Japan. Oyo’s joint venture with SoftBank

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SoftBank, Toyota could be lining up a $1bn investment in Ubers self-driving division

Uber is reportedly in talks with a group of investors led by SoftBank and Toyota to invest $1bn or more into the ride-hailing firm’s self-driving vehicle unit. The investment would

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SoftBank launches $5bn tech fund dedicated to Latin America

SoftBank has setup another fund – this time turning its attention to the Latin American technology market with a $5bn fund, the largest to ever be exclusively focused on the

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Grab picks up $1.46bn from SoftBanks super fund

Grab is the latest recipient of an investment from the SoftBank Vision Fund, securing $1.46bn in capital and bringing the total financing gained in its current Series H round to

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Storage startup Clutter raises $200m in SoftBank-led funding round

California-based tech-enabled storage company Clutter has raised $200m in a Series D funding found led by SoftBank Vision Fund, with other investors including Sequoia, Atomico, GV, Fifth Wall and Four

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T-Mobile and Sprint merger delayed by ties with Chinese company Huawei

In the midst of a $26bn merger deal between T-Mobile US Inc and Sprint Corp, the US government has urged their majority owners to cut ties with Chinese telecom equipment

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O2 and other networks suffer issues following Ericsson glitch

Customers subscribed to UK mobile network O2 and MVNOs that operate using its infrastructure have been hit with widespread problems leaving them without access to data services. According to O2,

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Softbank partners with Paytm to launch mobile payments in Japan

Japanese tech giant SoftBank Group has announced plans to team up with Indian payments firm Paytm to launch a digital payments service in Japan. SoftBank, which is already an investor

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SoftBanks Vision Fund set to invest $1bn in Chinese AI startup

SenseTime Group, a Chinese facial recognition technology startup, is set to receive almost $1bn (£766m) in investment from SoftBank Groups Vision Fund. According to Bloomberg, which cited people familiar with

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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