Sony

Q&A: Sony Mobile Category Head Natalia Degtyareva on redefining mobile gaming
Sony

Q&A: Sony Mobile Category Head Natalia Degtyareva on redefining mobile gaming

Mobile Marketing Magazine interviews Natalia Degtyareva, Sony’s Mobile Category Head, to explore the innovative features Sony brings to mobile gaming, how the brand leverages social media to boost brand awareness

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Sony

Sony invests $250m in Fortnite maker Epic Games

The deal will give Sony a stake of around 1.4 per cent in Epic Games and gives the latter a valuation of $17.86bn

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Sony

Sony and Verizon team up to implement 5G in sports broadcasting

On 1 December, Sony Imaging Products & Solutions, Sony Mobile Communications, and Verizon collaborated to demonstrate how 5G technology and streaming can be used in live sports broadcasting. During the

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Sony

Sony launches Snapchat AR campaign to promote Spider-Man: Far from Home

Sony Pictures has teamed up with Snapchat to promote the release of Spider-Man: Far from Home – which opens in theatres from 2 July – through an augmented reality (AR)

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Sony

Sony and Microsoft partner for advanced cloud and AI solutions

Sony and Microsoft have announced that they will be partnering to optimize and advance direct-to-consumer entertainment products and AI technology. Included in the memorandum of understanding, Sony and Microsoft will

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Sony

PlayStation Vue launches multi-view on Apple TV

PlayStation Vue has announced the launch of multi-viewing on Apple TV, which will enables users to watch four live channels split on one screen. The feature, which has already been

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Sony

Case Study: Sony Mobile UK and Mediacom partner for AdColony Aurora HD Video launch

Sony Mobile UK and Mediacom have partnered with AdColony, an online marketplace for video advertising, to create the Aurora Interactive HD Mobile Video unit for the launch of the Xperia

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Sony

Sony forms alliance to bring AI ride hailing service to Japan

Sony has announced its plans to join forces with six taxi companies to build an AI-based ride hailing system in Japan in spring this year. The electronics giant has signed

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Sony

Sony and Ericsson join forces to develop wearable for diabetes monitoring

Sony and Ericsson have teamed up with LTE chipset provider Altair Semiconductor to develop a concept for a wearable that helps diabetics monitor their glucose levels. The wristband monitors and

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Sony

Google is bringing Assistant to a heap of devices this year, including smart displays

Google is stepping up its AI virtual assistant game by bringing its Assistant to a host of third-party devices – including smart displays, speakers, and more. We also finally know

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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