Interview: Specsavers on ‘attention-based’ brand activations, influencer innovations & a social first mindset

Recently, optical retailer Specsavers generated significant buzz on social media by staging a unique experiential out-of-home stunt. The campaign, which involved a branded van positioned atop a rising bollard, accompanied


Specsavers launches new Roblox Obb

Specsavers has launched a new branded obstacle course game and virtual merchandise giveaway on Roblox. ‘Specsavers Obby’ has been launched to mark the high-street retailer’s commitment to educating younger generations


WATCH: Specsavers enlists Ted Lasso director to launch new ad

Specsavers has launched its new ‘Should’ve’ TV campaign with an ad called ‘Airport’, directed by cult comedy director Declan Lowney, known for Ted Lasso and Father Ted. The new campaign

More Stories

Video Interviews

Member Content