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Upwardly mobile: B2B advertising in the era of the smartphone generation – Tabmo

Traditionally the domain of consumer-focused advertising, mobile is increasingly recognised by B2B brands as a highly effective channel for their offerings. Here, Shanil Chande, head of agency sales at TabMo

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Its Time to Prioritise Web Accessibility

Are your digital properties, including websites and mobile apps, accessible? If not, there are social, legal and financial implications that are putting your business at risk. Much of our lives

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Usablenet Urges Accessibility Now

Usablenet has launched a major initiative to encourage brands to make their digital properties, including websites and mobile apps, accessible. Much of our lives take place in the digital domain. Still,

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Weve & AppNexus: ‘The Limitations Have Largely Been Overcome’

AppNexus Nigel Gilbert and Weves Tom Pearman (L-R) As more of us rely on our smartphone and tablets as remote controls for life, more and more digital information is being created

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AR Boosts Direct Mail Response Rates by 34 Per Cent

Adding augmented reality elements to direct mail campaigns not only brings in a way to directly measure ROI for physical campaigns, it boosts the response rate from three per cent

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Code Computerlove: Design Isnt a Noun, Its a Verb

Code Computerlove design director Tom Bradley shares the key takeaways from his presentation on how the design sprints process can work for brands, at the Mobile Marketing Brand Summit.

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Almost Quarter of Apps Downloaded for Specific Task

Almost a quarter of apps are downloaded with a specific task in mind, making it the most common motivation for downloading a new application to a smartphone, ahead of word

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How to Use Augmented Reality

Chris Burgess, head of professional services at Aurasma, shares advice and lessons learned from his time as an AR (Augmented Reality) creative director. With the popularity and success of Pokémon

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Marketers Beware: The App Landscape is Changing

Cristina Constandache, VP at Cheetah Mobile, shares her insights into how consumers are changing the way they interact with apps, and what mobile marketers can do to keep up. Mobile is

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UK mCommerce Crosses the Tipping Point

More than half of all online sales for UK retailers now come from mobile, with the figure among the leading 25 per cent of mobile retailers now as high as

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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