Sprint

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Sprint

Sprint tests in-video ad unit with GumGum

The ad unit enables advertisers to produce a six-second animated overlay that appears in the lower third portion of a video

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Sprint

The DOJ wants T-Mobile to give more concessions to Dish before merger is approved

Before the Department of Justice will approve the T-Mobile/Sprint merger, it wants to see more concessions from Deutsche Telekom, which will be the controlling telecommunications company following the merger. The

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Sprint

The DOJ wants T-Mobile and Sprint to create a new competitor before merger is approved

T-Mobile and Sprint have hit another obstacle ahead of their merger deal, which hasn’t been fully backed by the Department of Justice quite yet. According to Bloomberg, the DOJ reportedly

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Sprint

Sprint launches 5G service in Atlanta, Dallas-Fort Worth, Houston and Kansas City

Sprint has launched its True Mobile 5G service to customers in Atlanta, Dallas-Fort Worth, Houston, and Kansas City this week, with more cities soon to come. In the next few

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Sprint

T-Mobile and Sprint deal gains support from FCC but faces concern from DOJ

The controversial merger between T-Mobile and Sprint has moved a step closer to being finalized, after the two companies adjusted the terms of their deal to appease the Federal Communications

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Sprint

Four major phone carriers could be facing multiple class-action lawsuits

Customers of AT&T, Verizon, T-Mobile, and Sprint are threatening to file 4 separate class-action lawsuits against the service providers, claiming the companies illegally collected real-time location data and sold it

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Sprint

Sprint has opened an interactive 5G experience center

Sprint has opened its new 5G Experience, an interactive center dedicated to demonstrating how 5G technology can improve the way society lives, works, and plays. The 1,100 square foot exhibit

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Sprint

Sprint launches AI-driven messaging assistant for businesses

Sprint has become the first telecom provider of an AI-powered texting service, after launching a system that will enable businesses to better communicate with customers. With Sprint Smart Messaging, which

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Sprint

Sprint will be launching commercial 5G in May

Beginning in May, Sprint will be rolling out commercial 5G service to customers in Chicago, Atlanta, Dallas and Kansas City, according to the mobile network provider’s announcement at the MWC

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Sprint

T-Mobile and Sprint merger delayed by ties with Chinese company Huawei

In the midst of a $26bn merger deal between T-Mobile US Inc and Sprint Corp, the US government has urged their majority owners to cut ties with Chinese telecom equipment

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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