Starcom

Movers and Shakers: Starcom, Aki Technologies, Quantcast, Medialab and more

A round-up of new hires in the digital marketing world, including news from Starcom, Aki Technologies, Quantcast, Telaria, IAB UK, The Independent, Bazaarvoice and Bounteous

Starcom

Movers and Shakers: The Independent, Shutterstock, BMB, Starcom, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

Starcom

Bing teams up with Samsung on 3D ads

Bing Ads has teamed up with Samsung and Starcom to develop 3D display ads that are presented when people are searching for Samsung Galaxy devices using the Bing search engine,

Starcom

How should mobile ad effectiveness be measured?

IAB UK recently launched National Anti Click-Through Rate Day, to highlight the industry’s over-reliance on vanity metrics for measuring digital ad effectiveness. This light-hearted message underlined a more serious need

Starcom

Movers & Shakers: Starcom UK, Aki, 360i, Index Exchange and Gyro

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

Starcom

Movers & Shakers: S4M, Starcom, Merkle, Clavister and Shortlist Media

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

Starcom

Movers & Shakers: Starcom, Impact Radius, Climax Media, Teads & SpotX

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

Starcom

Awards Preview – Most Effective Cross-screen Campaign

Every day between now and the Effective Mobile Marketing Awards Ceremony on 17 November, we will be previewing the finalists in one of the 30 categories. Today, we look at

Starcom

Awards Preview – Most Effective Programmatic Campaign

Every day between now and the Effective Mobile Marketing Awards Ceremony on 17 November, we will be previewing the finalists in one of the 30 categories. Today, its the turn

Starcom

Awards Preview – Most Effective Proximity Marketing Campaign

Every day between now and the Effective Mobile Marketing Awards Ceremony on 17 November, we will be previewing the finalists in one of the 3o categories. Today, its the turn

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