Super Bowl

Google’s Super Bowl LIV ad was the most effective commercial of the night

Google’s “Loretta” was found to be the most effective ad of this year’s Super Bowl LIV, according to new research released by Unruly, a video advertising technology company. After the

Super Bowl

Advertising outside the echo chamber

Andrew Frank, VP analyst at Gartner, looks as the lessons to be learned from this year’s crop of Super Bowl ads. 

Super Bowl

Super Bowl 51: The Mobile Advertising Opportunity

With the main event of the US sporting calendar taking place this weekend, we asked the industry where it sees the advertising opportunity of the Super Bowl in 2017, beyond its

Super Bowl

Innovation Lab: Robot Golfers, Super-old Mice and 3D Printing at the Super Bowl

At Mobile Marketing were proud to help tech companies showcase their cutting-edge solutions, whether its on our website, in our magazine or at our Mobile Marketing Summits. Giving a platform

Super Bowl

Winning the Big Game – Offerpop

Jeffrey Soriano, senior director of demand generation at Offerpop, discusses the impact of mobile and second screening on the Super Bowl.  The Big Game is quickly approaching and excitement is growing. Even people

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Snapchat Sells Out Super Bowl Sponsorship

Snapchat has reportedly signed up Amazon, Budweiser, Marriott and Pepsi as Super Bowl sponsors for its Live Story offering. According to Digiday, the deals add to a sum somewhere “in the low seven figures”,

Super Bowl

Who Won the Marketing Super Bowl?

Sunday night may have seen the New England Patriots beat the Seattle Seahawks to be crowned winners of Super Bowl XLIX, but with brands paying out $4.5m (£2.98m) for a

Super Bowl

NFL to Stream Super Bowl via Mobile for First Time

The NFL has expanded its digital coverage of the Super Bowl, with mobile streaming of the game, supported by additional content, offered for the first time through a partnership with

Super Bowl

Nowhere to Hide

The big Superbowl Advertisers must have enjoyed the TV exposure on Sunday evening, but anyone looking to follow up their interest on mobile may have found the experience less enjoyable,

Super Bowl

Super Bowl Saw 700k Shazams – But Top Ad Didnt Offer Specific Content

Sundays Super Bowl broadcast was tagged over 700,000 times through Shazam. For the first time, the Shazam app was able to recognise every ad aired during the Super Bowl, enabling users

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