Talking Programmatic

Talking Programmatic: United We Stand, Divided We Fall

In his continuing regular series, programmatic expert Paul Gubbins looks at how the fight back against the walled gardens is leading to unprecendented cooperation and teamwork amongst publishers and adtech vendors.

Talking Programmatic

Talking Programmatic: Its Time to Applaud, Not Boo, Programmatic Advertising

In his continuing regular series, programmatic expert Paul Gubbins addresses the recent controversies surrounding the technology, and why brand safety concerns are no reason to throw out the baby with

Talking Programmatic

Talking Programmatic: What to Ask a Buy-side Vendor

In his continuing regular series, programmatic expert Paul Gubbins asks what questions agencies and advertisers should be asking of their buy-side vendors, and examines the changing nature of transparency in

Talking Programmatic

Talking Programmatic: What a Sales Team Looks Like Now

In his continuing regular series, programmatic expert Paul Gubbins looks at what a programmatic sales team looks like in the ad tech environment of 2017. Having been involved in helping

Talking Programmatic

Talking Programmatic: Is it Time to Retrain the Machines?

In the first of a regular series, programmatic expert Paul Gubbins asks if its time we retrained the machines to value context as well as audience. Following the recent article

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