Tapad

S4M teams with Tapad to provide digital cross-device metrics

Mobile ad tech company S4M has linked up with Tapad, a digital identity resolution firm, to expand its multichannel drive-to-store offering for clients by providing a holistic view of anonymous

Tapad

Telenors Tapad shifts to an identity-driven model

Tapad CEO Sigvart Voss Eriksen Tapad, a marketing technology subsidiary of telecoms company Telenor, has shifted to an identity-driven model as part of a global rebrand. The rebrand includes renaming

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