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The majority of mobile gamers would ditch social media and TV to keep playing games

Mobile gaming has managed to reach people of all ages and backgrounds and almost 70 per cent of them would choose to give up social networking or television in favour

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Tapjoy ranks in nine universal performance categories in latest AppsFlyer Index

Mobile advertising network Tapjoy has been prominently featured in AppsFlyer’s newly-released eighth edition Performance Index. This report ranks and compares several global and regional networks in terms of ad volume

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Ian Livingstone explores gaming’s past, present, and future at Ad Week Europe 2019

Livingstone will share his expertise at Ad Week Europe Ian Livingstone, co-founder of Games Workshop and former executive chairman of Eidos PLC, will share his industry expertise with audiences at

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Advice for the next generation of women leaders in mobile

Shannon Jessup, CRO at Tapjoy, presents tips for women to get ahead in their careers within the typically male-dominated mobile industry Recently, I had the good fortune to take part

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Tapjoy rises into top 10 mobile media sources in Singular ROI Index

Mobile advertising network Tapjoy gained an impressive recognition this month with the release of Singular’s ROI Index. According to Singular’s top mobile media source rankings, Tapjoy has rocketed from fifteenth

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Tapjoy adds Jurassic World Alive, Helix Jump and more to network

Mobile advertising platform Tapjoy has added dozens of big name apps to its network including Voodoos Helix Jump, PerBlue Entertainments Disney Heroes: Battle Mode and Ludias Jurassic World Alive, for

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Fyber links up with AdColony and Tapjoy to launch in-app header bidding tech

Mobile ad tech company Fyber has teamed up with mobile ad networks, AdColony and Tapjoy, to launch the first product under its new unified branding, which has seen all its

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Programmatic’s Potential – Tapjoy on the in-app landscape, GDPR and more

Our Programmatic Lunch next month will bring together stakeholders from across the industry, gathering the entire programmatic chain in a single place to discuss the challenges and opportunities that exist

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Tapjoy launches interactive end card format, following Planet of the Apes campaign

Tapjoy has added a new product, Interactive End Cards, to its Interplay suite of in-game incentivised ads. The product adds one of Tapjoys Motion Ads – which include swipe, flip and

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Untangle the chain at our Programmatic Lunch

The programmatic ecosystem is a complex chain of relationships, with many links and many players working together – but those links can often be disconnected. With our Programmatic Lunch event

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Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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